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Ford could be gaining ground with consumers who appreciate the fact that Ford has not resorted to a federal bailout to keep itself in business.
That’s good news for Ford, although I keep saying Ford is wise not to crow too soon or too loud. Ford could some day find itself in the same boat as Chrysler and GM, unless sales improve.
In May, not a single brand in the U.S. market posted higher sales than the year-ago month, according to AutoData sales figures. That’s the first time in recent memory I can remember that happening. In recent months, somebody somewhere has always managed an increase, even if it was a tiny brand with an increase of less than 1 percent.
CNW Marketing Research reported today the results of surveys starting in December 2008. The results showed an increase in the percentage of consumers who indicated they were more favorably inclined to consider buying a Ford, because Ford didn’t ask for or receive federal assistance.
In December, that group made up 19.6 percent of the respondents. In February it was 27 percent, and in May 38 percent, CNW said.
In the most recent survey, about 9 percent of respondents said that “not accepting bailout funds” was the single most important reason for considering a Ford, according to CNW.
“A ‘Buy American’ attitude has been growing, but the primary beneficiary is likely to be Ford which is not only a U.S. brand, but not owned by the federal government. Consumers in large part — better than 80 percent — believe the bailout funds were misspent and government ownership is anathema to how business should be done,” CNW said, in its monthly Retail Automotive Summary.
“Time will likely heal these attitudes. When Chrysler was purchased by Daimler, a large portion of the WWII generation said they wouldn’t buy a car from a German company,” CNW said.

Ford Gets a Leg Up for Not Resorting to Bailout
By Jim Henry June 22nd, 2009 @ 9:14 am on BNET Industries Network

Labels: Marion County Ford dealer, www.fordocala.net, www.fordofocala.com

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106 years ago a company was founded on the premise that an automobile should be affordable to everyone.
Today, that vision is as clear as ever. Because, while other automakers say no to leasing and no to financing, we are committed to helping you get behind the wheel of a brand-new car, truck, SUV or crossover. With Ford Credit, we offer outstanding personalized terms and options. For more information, go to fordvehicles.com.
Ford is also committed to help make driving more affordable for everyone, with the all-new 2010 41-city mpg Ford Fusion Hybrid, the most fuel-efficient midsize sedan in America It gets eight more miles per gallon in the city than Toyota Camry Hybrid. With the Built Ford Tough F-150. which delivers unsurpassed fuel economy in its class - 21 hwy mpg And with Escape Hybrid, the most fuel-efficient SUV on the planet.'
We're proud that Ford offers 15 car, truck and SUV choices that get 25 mpg or better.'
And, new from Ford, the EcoBoostTM V6 engine It is twin turbocharged with direct injection, so it delivers the power of a V8 with the efficiency of a V6: along with reduced emissions.
More affordable. More enjoyable.
Stay tuned for more innovations from the company that put America on wheels in the first place. We invite you to drive with us into a brighter future.
EPA-estimated 41 city/36 hwy mpg. Actual mileage will vary. Midsize class per P. L. Polk & Cc. 'EPA-estimated 15 City./21 hwy mpg, F-150 SuperCrew 4x2 with SFE Package. Class is non-hybrid, full-size pickups under 8,500 lbs. GVWR. Based on unadjusted city fuel economy from EPA (10/08) and VCA (5/08). EPA-estimated 34 city/31 hwy mpg. FWD. Actual mileage Will vary. Excluding vehicles built for Mazda. 4 Based on EPA-estimated hwy mpg and powertrain combinations. 5 Coming fall 2009 on 2010 Ford Taurus SHO.

Labels: Marion County Ford dealer, Quality is job one, www.fordocala.net, www.fordofocala.com

On Monday June 22, 2009, 1:01 pm EDT

• Ford brand's quality continues to improve faster than the overall industry; Ford brand remains statistically tied with top Japanese automakers
• Ford brand's initial quality improved for the eighth consecutive year
  Ford F-150, Mustang, Edge and Mercury Sable were quality leaders in their respective vehicle segments
• F-250/F-350 Super-Duty manufacturing plant, Kentucky Truck in Louisville, was awarded a Bronze Plant Quality Award

DEARBORN, Mich., June 22 /PRNewswire-FirstCall/ -- Ford Motor Company (NYSE:

F - News) recorded another strong improvement in J.D. Power and Associates' 2009 Initial Quality Study, putting the Ford and Mercury brands in a statistical tie with the top Japanese brands.
The Ford brand, which continues to outpace the overall industry's quality improvement, now has posted eight consecutive years of gains in the closely watched quality study based on consumer evaluations after the first three months of new-vehicle ownership. Overall, the Ford brand improved by 10 points over last year's study.
"It is gratifying to see our commitment to quality paying off," said Bennie Fowler, Ford group vice president, Global Quality. "Ford has demonstrated consistent and continuous quality improvement. We're now tied with the best of the Japanese automakers and we won't be satisfied until Ford is the industry's global quality leader."
Some of Ford's most popular nameplates received top honors for their respective segment, including Ford F-150, Mustang, Edge and Mercury Sable.
J.D. Power and Associates 2009 Initial Quality Study is based on responses from 80,930 new 2009 model-year vehicle owners after they have driven their new vehicles for three months. It measures problems per 100 vehicles and was based on November through February registrations.
In April, Bloomfield Hills, Mich.-based RDA Group's Global Quality Research System (GQRS) showed that Ford has surpassed Honda and is in a statistical tie with Toyota in initial quality. That report, an analysis of "things gone wrong" in new vehicles as measured by customers, is commissioned quarterly by Ford.
"The blue oval is becoming synonymous with high quality with customers," Fowler said. "We're not only dramatically reducing defects, we are delivering the long-term durability and the superior craftsmanship that today's customers demand."

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I don't expect to have anything concrete for about a month but it seems like some details are emerging on various websites. Basically your old car/truck/van will be worth $3500 or $4500 in trade depending on which vehicle you plan to buy. If your new one gets 4 MPGs more than your old one you qualify for $3500. Improve your MPGs by 10 MPGs and you get $4500 for trade in. This is above and beyond any rebates we may be offering at the moment. The vehicle must be 1984 or newer, drivable and owned by you for a period of time. It will be recycled as scrap only. It must be applied to a new vehicle only. Program will probably run from Aug to Dec or less. You can find more on the web by searching 'Cash for Clunkers' or calling us @ 1.800.292.3338. A lot of this came from Edmunds.com. We have salespeople and sales support researching it further. We will post more as we get it.

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DEARBORN, Mich., June 11, 2009 – Ford President and CEO Alan Mulally today commented that, as part of Ford's transformation plan, the company remains committed to improving the balance sheet and reducing debt. The company, however, has no current plans to issue additional equity. Mr. Mulally's comments were intended to reflect the company's ongoing and long-term transformation plan, which remains centered on:

• Aggressively restructure to operate profitably at the current demand and changing model mix
• Accelerate the development of new products that customers want and value
• Finance the plan and improve the balance sheet
• Work together effectively as one team, leveraging Ford's global assets

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Ford of Ocala

2816 NW Pine Ave

Ocala, FL 34475

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UPSCALE, TECH-SAVVY NEW TAURUS FLAGSHIP DELIVERS STYLE, SUBSTANCE FOR FULL-SIZE SEDAN BUYERS IN 2010
Athletic, upscale new 2010 Ford Taurus confidently leads a growing wave of new-car introductions from Ford Motor Company. Available this summer, this distinctive new vehicle combines class-leading technologies with confident, engaging driving dynamics
Taurus features an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers. They include Adaptive Cruise Control with Collision Warning, Intelligent Access with Push Button Start, MyKey parental programmability, Blind Spot Information System with Cross Traffic Alert, Rain-Sensing Wipers, EasyFuel capless refueling, Ford SYNC and Voice-Activated Navigation with SIRIUS Travel Link
The new Taurus is powered by the award-winning 3.5 liter V6 Duratec engine, mated to one of two available fuel-efficient six-speed automatic transmissions including SelectShift with shift control paddles mounted on the steering wheel and available all-wheel drive

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We are hosting the Class of 2010 Senior Photos all this weeek. The location is the old showroom in the Parts Building from 9-3. Any questions, please call 1.800.226.0453.

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Serving Marion County since 1925! We are here for you now and will be here for you in the future. For parts, service and sales please call or click today!

Labels: 2009 Ford trucks and cars, 2010 Fusion Hybrid, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com

Come on in this weekend for the best deals! Call 1.800.292.3338 or click here. View our new and pre-owned inventory @ www.fordocala.net or www.fordofocala.com today!

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Call us @ 1.800.292.3338 or Click Here. Visit us online @ www.fordocala.net or www.fordofocala.com

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Call or Click today for more info! 1.800.292.3338

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Ford Battery Electric Vehicle: Ford and strategic alliance partner Magna International will produce new battery electric vehicles (BEVs) that don't use a drop of fuel. (05/14/09)

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Did you know? Ford of Ocala sells higher quality vehicles than Honda or Toyota according to the latest polls in customer satisfaction? That Ford Motor Company did not request a bailout? That in April 2009 Ford outsold Toyota in America to regain the number 2 spot in US car sales? That we are the only company to offer payment protection for up to $700 for up to 12 months if you lose your job? That if you test drive a car at Ford of Ocala from now until June 1st we will donate $40 to the Susan G Komen Foundation in your name?

Call 1.800.292.3338 or click www.fordocala.net for more information!

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Register to win your Chance-of-a-lifetime through Ford Motor Company and Ford of Ocala!

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WASHINGTON (Reuters) – President Barack Obama and Democratic lawmakers reached agreement on Tuesday on a legislative proposal designed to stimulate U.S. auto sales, which have fallen to near 30-year lows.
The one-year plan crafted by members of the U.S. House of Representatives would offer vouchers worth up to $4,500 for owners to replace their less fuel efficient vehicles for models that get better gas mileage.
The goal of the "cash for clunkers" legislation is to sell 1 million vehicles.
"By stimulating consumer demand for new vehicles, this proposal will directly benefit domestic autoworkers and automotive manufacturers, which have arguably been hardest hit by the current economic downturn," said Rep. John Dingell, a Michigan Democrat and staunch industry ally.
House Majority leader Steny Hoyer has embraced the proposal and said in an interview with Reuters in April that the measure would be acted upon quickly once proposed.

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Study: Ford Surpasses Honda in Initial Quality

Ford gains retail share – for the sixth time in last seven months
Ford Fusion sets monthly sales record and grows strength in mid-size car segment
Ford hybrids combine to eclipse year-ago sales; Kelley Blue Book names Fusion Hybrid and Escape Hybrid to Top 10 Green Cars list


DEARBORN, Mich., May 1, 2009 – New, fuel-efficient products and quality on par with the best in the industry helped Ford increase retail market share in April – the sixth time in the last seven months that Ford’s share of the retail market was higher than a year ago.
In April, the Ford Fusion paced the share performance. Fusion sales totaled 18,321, a record for any month. April was the first full month of sales for the redesigned 2010 model and the new Fusion Hybrid version, and April is believed to be the first month that Fusion was among the top three-selling mid-size sedans. Recent independent studies rate Fusion and the Mercury Milan – the most fuel-efficient mid-size sedans in America – as having the best predicted reliability among all mid-size sedans.
“We continue to operate in a very challenging economic and competitive environment,” said Ken Czubay, Ford vice president, Sales and Marketing. “Especially given this external environment, we’re very encouraged by the consumer response to our new mid-size sedans.”
“Sales of the 2010 Ford Fusion, Mercury Milan, Lincoln MKZ and hybrid versions exceeded our plan and customers also are equipping our new products with levels of content and features that are higher than we expected,” he added. “This suggests consumers view our high-quality, fuel-efficient new products as offering outstanding value.”
The new Fusion Hybrid is one of four hybrid models offered by Ford. Hybrid models also are offered in the Mercury Milan mid-size sedan and the Ford Escape and Mercury Mariner small utility vehicles. All Ford hybrid models are the most fuel-efficient vehicles in their class, and the Ford Escape and Ford Fusion recently were named to Kelley Blue Books list of Top 10 Green Cars. In April, combined sales of all hybrid models totaled 2,299, up 21 percent versus a year ago.
Other new Ford products contributed to the retail share performance, including the new F-150 pickup, America’s best-selling vehicle, and Ford Flex, the distinctively styled crossover utility that had its best sales month ever (3,190).
Growing awareness and consideration of Ford and its high-quality, fuel-efficient products are starting to take hold. Plus, through June 1, Ford is offering consumers additional reasons to “Drive one.”
The Ford Advantage Plan offers payment protection up to 12 months for up to $700 per month on any new Ford, Lincoln or Mercury vehicle if a customer loses his or her job. Plus, 0 percent financing from Ford Motor Credit is available on select vehicles.
On Tuesday, April 28, Ford launched a community engagement phase of the Ford Advantage Plan, Through June 1, Ford will donate $20 to the Susan G. Komen for the Cure for every test drive taken at a participating Ford, Lincoln and Mercury dealership to Komen – up to $1 million. That amount could grow even higher as more than a thousand dealers around the country are joining in to match the company’s donation. During the past 15 years, Ford has contributed more than $100 million to the fight against breast cancer.

Labels: 2010 Fusion, 2010 Fusion Hybrid, Escape Hybrid, Susan G Komen, www.fordocala.net, www.fordofocala.com

Visit us online at www.fordofocala.com to view our complete inventory of New and Pre-Owned Vehicles.
Ford has made thousands of improvements to the 2009 Model Line-Up. Have you Driven a Ford Lately?

1-888-255-1782

Labels: Ford Advantage Plan, Manager's Special, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com

Go 1,300 Miles With a Single Tank of Gas

-- Ford Fusion Hybrid Exceeds Challenge Goal

By ASHLEY BROWN -- 6:19 AM EDT, Tue, Apr 28, 2009
In the shadows of the nation's capital, Ford set a new standard for future cars.
Monday night, Ford's hybrid, the 2010 Fusion, managed to go more than 1,300 miles on a single tank of gas. That means you could drive a Fusion straight from New York to Miami without stopping to fill up.
A team including Ford hybrid engineers, a fuel efficiency expert, and NASCAR star Carl Edwards started the "1,000 Mile Challenge" on Saturday morning in Mount Vernon, Virginia. They were still going along the George Washington Parkway by late Monday night, getting an average of 81.6 miles per gallon.
The team of experts had some strategies (what they call "Eco-Driving" techniques) to maximize mileage on the hybrid's journey, including:
- Gradually accelerating and smoothly braking
- Coasting up to red lights and stop signs to avoid fuel waste and brake wear
- Avoiding bumps and potholes that can reduce momentum
Besides giving us another reason to drive hybrid cars, the 1,000 Mile Challenge also raised funds for the Juvenile Diabetes Research Foundation.

Labels: 2008 ford fusion, 2010 Fusion, 2010 Fusion Hybrid, ford of ocala, Ford Technology, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com

Already a hot seller in Europe, the Transit Connect is slowly making its way across America. Originally a diesel powered vehicle designed for business/family use it is being introduced as a gas powered family vehicle in the $20k neighborhood. Being one of the TOP 100 Ford Dealers in the USA we were lucky to preview it in person last fall. (I have the pictures somewhere) The link below is one of the first reviews I've found with out a lot of work. :)

http://autos.yahoo.com/auto-shows/new_york_auto_show_2009/939/Ford-Family-One-Concept

To find out more about the Ford Family One Concept vehicle, please give us a call @ 1.800.292.3338 or visit www.fordofocala.com

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There's Never Been a Better Time to Give Back
In times like these, giving back to the community is more important than ever. So when you test-drive a Ford vehicle between April 21 and June 1, Ford will donate $20 to Susan G. Komen for the Cure® on your behalf – to the Komen affiliate in the city of your choice.

Labels: 2010 Fusion, 2010 Fusion Hybrid, green cars, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com

Labels: 2010 Fusion, 2010 Fusion Hybrid, electric cars, Escape Hybrid, ford motor company, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com

WASHINGTON - The tax credit for hybrid passenger automobiles and light trucks manufactured by Ford Motor Company has begun to phase out for purchases made after March 31, 2009.
Taxpayers may claim the full amount of the credit only on purchases made before April 1, 2009, because the total number of vehicles sold reached the 60,000 vehicle threshold in the last quarter of 2008. The cumulative sales of qualified Ford hybrid vehicles sold from the period of Jan. 1, 2006, to Dec. 31, 2008 is 66,157.
For vehicles purchased for use or lease on or after April 1, 2009, and on or before Sept. 30, 2009, the credit is 50 percent of the full amount. For vehicles purchased for use or lease on or after Oct. 1, 2009, and on or before March 31, 2010, the credit is 25 percent of the full amount. For vehicles purchased for use or lease on or after April 1, 2010, no credit is allowable.

The full credit amount for vehicle purchases made prior to April 1, 2009 is:
2005, 2006, 2007 Ford Escape 2WD, $2,600;
2008, 2009 Ford Escape 2WD, $3,000;
2005, 2006, 2007, 2009 Ford Escape 4WD, $1,950;
2008 Ford Escape 4WD, $2,200;
2010 Ford Fusion, $3,400;
2008, 2009 Mercury Mariner 2WD, $3,000;
2006, 2007, 2009 Mercury Mariner 4WD, $1,950;
2008 Mercury Mariner 4WD, $2,200;
2010 Mercury Milan, $3,400

Labels: Ford Hybrids, ford motor company, green cars, IRS, Marion County Ford dealer, Tax Incentives, www.fordocala.net, www.fordofocala.com

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1.800.292.0883 or 1.352.732.4800

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CALL or CLICK for more information!

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Watch the Video

Read the details on the Advantage Plan @

http://www.ford.com/go/advantage

Cash in old cars for new ones Economy, consumers, automakers would all benefit

-- USA Today 03/31/09 -- By Bill Ford

In spite of the many challenges our country faces, I strongly believe the government stimulus and other steps to thaw credit markets will be effective in driving economic growth over time.
But we still face an immediate and serious challenge. Last week, President Obama observed that U.S. auto sales have seen a huge drop-off, starkly noting "every automaker is getting killed right now." In just one year, U.S. auto sales have fallen by nearly 50%. And March's sales numbers promise to be sobering for foreign and domestic automakers.
This unprecedented trend is sustainable for neither the industry nor the economy. We urgently need to draw reluctant consumers back into the marketplace. The good news is that there is a proven initiative, outlined by the president on Monday, that can help consumers overcome their fear. The plan also would help the environment and increase energy security. It has been called a "fleet modernization" or a "scrappage" program. Whatever the name it works.
In January, the German government enacted a consumer incentive equivalent to $3,200 to scrap automobiles that are at least 9 years old and buy new, more environmentally advanced vehicles. By February, sales of new vehicles jumped 21% over the same month a year before. Countries such as Japan, France, Italy, South Korea and others are considering or already have similar programs.
This model can work in the U.S., too. President Obama said that he would like to use parts of the economic stimulus package to fund a program that would give consumers a "generous credit" when they replace an older car with a new, more fuel-efficient car.
President Obama has rightly emphasized the importance of vehicle fuel-efficiency gains and expressed concern about shrinking U.S. auto sales and the risk it poses to the economy. This program could help the environment and jobs.
How the program would work Here's how one bipartisan proposal before Congress would work to stimulate new vehicle purchases. The program would provide vouchers to consumers for vehicles at least 9 years old. The vouchers likely would be worth more than the current value of their vehicle. For example, a consumer who turns in an older car could get a voucher ranging from $4,000 to $5,000 to use as a down payment on a $20,000 car that exceeds 27 miles per gallon. Combined with current auto sales incentives, consumers likely will get unprecedented deals on more fuel-efficient cars.
An independent analyst, Barclays Capital, estimates that this proposal could boost sales by 2.5 million units if 2% of eligible vehicles were traded in. This surge in sales would help preserve American jobs in communities across the country.
Taxpayers are rightly concerned about the federal deficit given the significant spending on the economic stimulus. Let me clarify, Ford is in a different position and is not seeking emergency taxpayer assistance. Nonetheless, Congress needs to spur consumer demand for autos the largest purchase a family makes after a home.
This vehicle modernization idea would require additional investment by taxpayers. Its cost would be dependent on how Congress structures the incentive and its duration. The alternative, however, if sales do not rebound quickly, is more jobs losses, more home foreclosures, and less revenue for governments that must provide more jobless and health care benefits.
In addition to its consumer benefits, this initiative would help reduce our carbon footprint. Automakers are accelerating efforts to reduce greenhouse gases, but the latest fuel-economy rules apply only to new cars. This proposal would help America get greener faster by retiring a portion of the 240 million vehicles on the road. It could reduce our CO2 emissions by millions of metric tons per year.
Fuel efficiency means lower costs The program also would help contribute to greater energy independence. Replacing an older car with a new, more fuel-efficient one drives down gas consumption. That helps consumers, too. In fact, the Department of Energy estimates a family could save $780 per year by moving from a vehicle with 18 miles per gallon to one with 30 mpg.
The auto industry, both foreign and domestic, needs to work together to do our part in turning the economy around. But we also need to use the tools that our government possesses, and routinely deploys in so many other ways, to help move the economy more swiftly to a better place.
Improved auto sales will be one of the key indicators that America is on the road to economic recovery. As Congress weighs a national energy policy, climate change or even more stimulus measures, we urge lawmakers to consider this market-based consumer incentive. This fleet modernization idea would be a winwin-win for the consumer, the economy, the environment.

Bill Ford is executive chairman and chairman of the board of Ford Motor Co.

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Mulally says Ford now has competitive edge CEO believes key concessions will allow automaker to survive industrys crisis

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FORD INTRODUCES BEST-IN-INDUSTRY PLAN TO IMPROVE CONSUMER CONFIDENCE, JUMP-START VEHICLE SALES

• Ford leads the industry in boosting consumer confidence with the new Ford Advantage Plan
• Ford will cover payments for up to 12 months on any new Ford, Lincoln or Mercury vehicle if customers lose their jobs
• 0 percent financing is also offered through Ford Motor Credit on select Ford, Lincoln and Mercury vehicles
• Ford also is working with its dealers to introduce a local charity support program
  

DEARBORN, Mich., March 31, 2009 Ford Motor Company is introducing the most comprehensive program available to boost consumers buying confidence and begin rebuilding the American economy with the new Ford Advantage Plan.
The plan gives customers another reason to Drive One with payment protection of up to 12 months on any new Ford, Lincoln or Mercury vehicle, 0 percent financing on select vehicles and added local charity support.
Consumers remain anxious about the economy and their own outlook for the future. We at Ford want to do our part to rebuild faith in the marketplace by offering payment protection on every new Ford, Lincoln or Mercury vehicle for up to a year if our customers lose their jobs, said Ken Czubay, vice president of Sales and Marketing.
Just as important is additional charity support we will provide in conjunction with our local dealers, who are mindful of how non-profit organizations are struggling during this economic downturn, Czubay said. Ford and our dealers have always stepped up to take an active lead role in the community, and that’s why we are also including a charity element as part of the Ford Advantage Plan.
Ford Commitment to Local Communities In 2008, more than 18,000 Ford U.S. employees volunteered 100,000 hours to help people in their local communities – that is the equivalent of nearly $2 million dollars of in-kind corporate contributions. To continue the momentum, in April, Ford will introduce a program in partnership with its dealers throughout the country to assist local charities impacted by the economic downturn. Ford will announce complete details of this expansive community outreach effort in April.
All Ford, Lincoln and Mercury vehicles are covered under the Ford Advantage Plan. The program runs from today through June 1.
In addition to providing 12 months of payment protection of up to $700 per month, customers can take advantage of 0 percent financing on select Ford, Lincoln and Mercury vehicles through Fords financing partner, Ford Motor Credit.
Additional Peace of Mind Ford Quality, Safety and Fuel Efficiency When selecting their next Ford vehicle, customers also can take comfort in knowing that Fords newest vehicles are the best or among the best in fuel economy and cost of ownership.
The Ford Fusion and Mercury Milan are America’s most fuel efficient midsize sedans, and the Fusion has a higher residual value than the Toyota Camry after three years of ownership, according to the Automotive Leasing Guide (ALG).
Ford maintains strong residual values throughout its product lineup. Vehicles with strong residual values retain more of their value at the end of their lease contract period. The 2009 Ford F-150 recently received a Residual Value award from ALG for retaining the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year lease, based on ALG projections. The Ford Escape has a 10 point residual value advantage versus the Chevrolet Equinox after three years of ownership, and the Ford Focus has the highest residual value of any domestic product in the small car segment.
Fords improvements in quality have contributed significantly to our year over year improvements in residual values, added Czubay.
In addition, Fords quality is now on par with Toyota and Honda, and Ford continues to have more top safety picks than any other brand.
This is the strongest product lineup we have ever offered, Czubay said. When you combine these great products with payment protection, 0 percent financing and support for local charities, customers can feel confident about getting back into the market for a new car or truck.

Call or Click for more information! 1.352.732.4800 or 1.800.292.3338 or http://www.fordocala.net/ or http://www.fordofocala.com/ Respond now for the best selection and lowest prices!

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PRESS RELEASE
Strong F-Series, Fusion Sales Drive Ford To Higher Retail Share For Fourth Consecutive Month
- Ford's F-Series truck and Fusion mid-size sedan helped Ford achieve a fourth consecutive month of retail market share increases
Last update: 12:00 p.m. EST Feb. 3, 2009
DEARBORN, Mich., Feb 03, 2009 /PRNewswire-FirstCall via COMTEX/ -- Ford's F-Series truck and Fusion mid-size sedan paced Ford to a fourth consecutive month of retail market share increases. Ford estimates its share of the January retail market was 12.7 percent, up 0.3 point versus a year ago. This marks the first time since 1995 Ford has achieved a retail market share increase four months in a row.
In January, Ford's all-new F-150 truck picked up more accolades and market share. In January, the F-150 was named North American Truck of the Year and earned a quadruple 5-star crash test rating from the National Highway Traffic Safety Administration and a Top Safety Pick from the Insurance Institute for Highway Safety. Best-in-class capability and safety ratings and unsurpassed fuel economy appear to be driving F-Series appeal among buyers.
In January, the Fusion posted its highest retail share since August 2006. In March, the 2010 Fusion arrives in dealer showrooms as America's most fuel- efficient mid-size sedan for both hybrid and conventional gasoline models.
The new Fusion Hybrid delivers 41 mpg in the city and 36 mpg on highway, topping the Toyota Camry Hybrid by 8 mpg in the city and 2 mpg on the highway. The new four-cylinder Ford Fusion S achieves 34 mpg on the highway and 23 mpg in the city, beating both the gasoline-powered Camry and Honda Accord.
The Ford Escape and Mercury Mariner small utility vehicles and the Lincoln MKS luxury sedan also contributed to Ford's January market share increase.
Ford, Lincoln and Mercury sales totaled 90,596 in January, down 39 percent versus a year ago. Retail sales to individual customers were down 27 percent. Fleet sales were down 65 percent including a 90 percent decline in sales to daily rental customers.
Ford and industry sales in January were consistent with Ford planning assumptions.
"During the last four months, retail demand appears to have stabilized, and the strength of our new products is a key reason we're growing our share in these challenging market conditions," said Ken Czubay, Ford vice president, Sales and Marketing. "We expect new, recent and future fiscal and monetary actions to help improve conditions in the second half of the year."
Ford inventories were 420,000 vehicles at the end of January, which is 156,000 vehicles lower than a year ago. During the past 12 months, Ford's inventories were reduced by 27 percent - consistent with the company's sales decline (22 percent) during this same period.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

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Better quality is translating into fewer trips to the car dealership for warranty repairs and that leads to happier customers. The latest J.D. Power and Associates’ 2008 Customer Service Index (CSI) study shows a historic low across the industry in the proportion of customers bringing their vehicles to the dealer for repair work versus maintenance, as well as an increase in overall satisfaction.For example, 51% of Ford service customers were in for maintenance work back in 2005 and 49% were in for repair work. In 2008, the maintenance rate jumped to 66% and the repairs dropped to 34%. The company’s ongoing efforts to increase quality can be pinpointed as one reason for the trend.“This is further proof that Ford’s quality processes are working,” says Bennie Fowler, group vice president, Quality. “We’re launching with quality – right out of the factory – and that leads to long-term durability for our customers.”The CSI study – which explores satisfaction with dealer maintenance and repair services – ranked Lincoln and Mercury fifth and sixth, respectively, while Ford brand improved at a greater rate than the industry average.

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Our plan is actually quite simple: to build the best vehicles on the road today and make them affordable for millions.
We are accomplishing this by:

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Matt Kenseth Wins the Daytona 500
Matt Kenseth took the checkered flag for the 17th time in his NASCAR Sprint Cup Series career with today’s win at Daytona International Speedway.
It is Kenseth’s first career Cup win at Daytona. (He won a Nationwide race at Daytona in 2000.)
This is Kenseth’s first victory since the 2007 season-ending Ford 400 at Homestead-Miami Speedway.
Ford has now won 593 all-time NASCAR Sprint Cup Series races.
Ford has now won the Daytona 500 10 times.
This is Roush Fenway Racing’s first-ever Daytona 500 victory. It is Roush Fenway’s fourth all-time win at Daytona.
MATT KENSETH – No. 17 DeWalt Ford Fusion (finished 1st) – VICTORY LANE INTERVIEWS: “It’s gonna be really wet out here because I’m crying like a baby, but I’ve just got to thank my team and thank the Lord for giving me this opportunity first of all. I’ve had a lot of great opportunities in my life – from my family getting me in racing and really DeWalt, Ford, Carhartt, USG Sheetrock, R&L Carriers, all the sponsors that we have that have stuck by us and made this happen in an up and down economy. Man, I don’t know. Winning the Daytona 500 is definitely a dream moment. It’s just an unbelievable feeling.”

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• Leading patent analyst ranks Ford above all other automakers for the quality and significance of its technology patents.
• The 2010 Fusion and Fusion Hybrid – America’s most fuel efficient mid-size sedan – sets new standard for technology innovation with 119 U.S. patents and patent applications

DEARBORN, Jan. 28, 2009 – A new study by the world’s leading patent analyst, The Patent Board™, found that Ford Motor Company outperformed all other automakers in the quality and significance of its technology patents.
“Ford’s patented technologies are closer to the cutting edge than its competitors,” says Christine Wren, director of business development for The Patent Board, which tracks and analyzes patents across 17 industries globally.
Technological innovation is a core value at Ford as the company drives for leadership in quality, safety, fuel efficiency and in-car connectivity. For example, the 2010 Ford Fusion and Fusion Hybrid, which is America’s most fuel efficient mid-size sedan, have 119 patents, a record for Ford.
The Patent Board recently issued its Top 10 Innovators in Automotive & Transportation Patent Scorecard™ for the fourth quarter of 2008, which ranks Ford above all other automakers in Research Intensity™ and Industry Impact™. Ford’s Research Intensity score, which is more than twice that of the industry average, indicates the extent to which its portfolio includes patents with strong scientific support.

Similarly, The Patent Board’s Industry Impact score measures the broader significance and impact of a company’s patent portfolio across the industry. This indicator analyzes how other patents build on Ford’s innovation by looking at patent-to-patent citations.
“Ford’s overall patent portfolio plays a significant role in serving as a foundation for other technology innovation as shown by receiving 20 percent more citations than the average portfolio in this industry,” Wren says.
For the Fusion Hybrid, for example, teams of research scientists and engineers developed Ford-exclusive technologies that helped the vehicle achieve a certified 41 mpg in the city, 8 mpg better than the Toyota Camry hybrid.
“Ford is using technology to remake our lineup with the green, high-tech vehicles customers want,” says Derrick Kuzak, group vice president, Global Product Development. “The Fusion Hybrid team set the bar high – to develop America’s most fuel efficient mid-size sedan – and that’s what they delivered.”
Patents on the Fusion Hybrid pertain to technologies such as Ford’s new-generation hybrid powertrain and SmartGaugeTM with EcoGuide digital instrument cluster that helps coach drivers to achieve better fuel efficiency.
“We focus on getting high-quality patents that have the best breakthrough potential for the company,” says Bill Coughlin, president and CEO of Ford Global Technologies.
Specific Fusion and Fusion Hybrid patents include:

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Only $29.95 after $10 Mail-in Rebate!

• Motorcraft® Premium Synthetic Blend Oil and filter change
• Rotate and inspect four tires
• Check air and cabin air filters
• Inspect brake system
• Test battery
• Check belts and hoses
• Top off all fluids
  Retail purchases only. Up to five quarts of Motorcraft® oil and Motorcraft oil filter. Taxes, diesel vehicles and disposal fees extra. Hybrid battery test excluded. Rebate form must be postmarked by 04/30/09. See participating dealership for rebate form, vehicle exclusions and details through 03/31/09.

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The dual clutch gearbox installed in the Lincoln Concept C and Volvo S60 Concept that debuted at the Detroit Auto Show is now officially coming to Ford's lineup. The Getrag-supplied PowerShift gearbox was hinted at on the Fiesta micro-site that Ford recently launched and will be available in the new sub-compact when it launches at the end of the year. Like the DSG units used in a number of Volkswagens, the PowerShift allows full automatic control or clutchless manual shifting. Ford's first PowerShift is already available in the current European Focus with a 2.0L diesel engine. That unit is a wet-clutch system like most of the current VW DSG boxes. The new unit set to debut in the Fiesta is a dry-clutch system that's both lighter and more efficient. The 6-speed PowerShift weighs 30 lbs less than the 4-speed automatic currently offered in the U.S.-market Focus and should deliver 9-percent better fuel economy.

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DETROIT, Jan.11, 2009 – The Ford Taurus – the car that changed America’s view of full-size sedans – is all-new for 2010 and ready to take on the world’s best, with an upscale new design, impeccable driving dynamics, class-leading technologies and an unbeatable price tag.
“The new Taurus sets the pace for Ford’s growing new car launch momentum,” said Mark Fields, president of The Americas. “This sedan completely redefines expectations of what Taurus stands for – and helps further define what Ford is capable of delivering – quality, fuel-efficient vehicles featuring the latest technologies and head-turning design.”

The new Taurus benefits from Ford’s Global Product Development System, which made it possible to deliver an all-new sedan 12 months sooner – with more new features than customers and dealers dreamed possible.
“Taurus is our premium Ford flagship, and it casts a halo across the entire brand portfolio,” said Derrick Kuzak, group vice president for global product development. “Building on its reputation for safety leadership, we leveraged extensive use of computer-aided design and engineering technologies as well as digital pre-assembly modeling to deliver a high-quality, new Taurus a year ahead of schedule.”
Even better news? The new 2010 Taurus will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals premium luxury sedans.
“The new Taurus showcases the what the Ford brand promise is – expressive design, class-leading technologies and an engaging driving experience,” said Jim Farley, Ford’s group vice president of Marketing and Communications. “To truly appreciate the new Taurus, you have to drive it. All of the experiences come together once you’re behind the wheel.”

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FORD'S F-SERIES REIGNS AS AMERICA'S BEST-SELLING TRUCK AND BEST-SELLING VEHICLE IN 2008

DEARBORN,Mich., Jan. 5, 2009 - The beat goes on. For the 32nd year in a row, Ford's award-winning F-Series is America's best-selling truck with 2008 sales of 515,513. F-series outsold its nearest truck rival by more than 50,000 units. In addition, for the 27th year in a row, F-Series is once again America's best-selling vehicle of any type - car, crossover, SUV, truck or van."Our thanks go out to our customers, our dealers and, of course, the Ford employees and supplier partners who design, engineer and manufacture quality, fuel-efficient trucks delivering unmatched capability," said JimFarley, Ford's group vice president, Marketing and Communications. "The all-new F-150 affirms what Ford has known for years - that listening to customers provides the best rewards."The all-new F-150 recently was named 2009 Motor Trend Truck of the Year, Texas Auto Writers Association Truck of Texas, and is a finalist for the 2009 North American Truck of the Year.

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FORD’S ICONIC F-150 NAMED ‘2009 BEST REDESIGNED VEHICLE’ FROM KELLEY BLUE BOOK’S KBB.COM"The 2009 F-150 is more than a truck – it’s a work system," said Kelley Blue Book's kbb.com in naming the truck its "2009 Best Redesigned Vehicle"Accolade offers additional proof that Ford’s success comes from listening to its customers and delivering the capability and fuel economy they requireDEARBORN, Mich., Dec. 10, 2008 – Editors at Kelley Blue Book’s kbb.com today announced that Ford’s all new 2009 F-150 – an American icon with class-leading capability and unsurpassed fuel economy – has earned the title of “2009 Best Redesigned Vehicle.” (http://www.kbb.com/kbb/NewsAndReviews/BestRedesignedVehicleAward.aspx)“I just really like this truck,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com. “I think it’s the sheer power of it that’s so impressive. It’s such an important truck in the market; it’s so important to Ford and to the domestic auto industry in general. There are so many variations, and so many innovations. In some ways, the F-150 is more than a truck – it’s a work system.”The all-new 2009 F-150, new inside and out, is the new benchmark in the full-size pickup segment.Improvements include a new high-strength, lighter-weight chassis that allows this tough truck to deliver even more horsepower, unsurpassed fuel economy and class-leading towing and payload capacity.Nerad noted the array of available technology – from the industry-exclusive SYNC to Ford Work Solutions. SYNC provides hands-free, in-car communication. Ford Work Solutions is an innovative suite of options including an in-dash computer with Internet access, Tool Link to track tools, Crew Chief technology to dispatch workers and reduce vehicle operating costs and Cable Lock to improve security. He also singled out the added conveniences of the Box Side Step and Tailgate Step that helps customers easily gain access to the truck’s pickup box.“There really is something there for everybody,” Nerad said. “There are so many interior and exterior design changes on this truck, and all of them are stellar.”The F-150, he said, was chosen after the editors looked at all the redesigned vehicles on the market – cars, CUVs, SUVs and trucks – and winnowed the selections down to a top 10.The accolade is gratifying, said chief engineer Matt O’Leary, not only for the prestige it carries, but because it also offers an indication of how Ford’s continual interaction with its unparalleled customer base brings results.“When we set out to redesign the F-150, we said we would leave no stone unturned to ensure that our 31-year leadership on full-size trucks continued for many more years,” O’Leary said. “This recognition is just another indication that our success is founded on listening to the customer better than anyone else and finding innovative solutions to their concerns. That’s not something we take lightly – we live it every day.”In addition to being named the 2009 Best Redesigned Vehicle from Kelley Blue Book’s kbb.com since its launch in October, the new 2009 F-150 has won the following awards:

18th ANNUAL TOY RUN
To Benefit Underprivileged Children of Marion County
SUNDAY, DECEMBER 14th
Escorted Ride by Marion County Sheriff, MC Fire & Rescue and the Ocala P.D. Starts at Kent Furniture Plaza 10651 SE US HWY 441 Belleview (behind Regions bank).
Line Up starts at 10am Registration closes 11:30
Ride Leaves at Noon
Ride Ends at Harley Davidson of Ocala
5331 N. US Highway 441
"WHERE THE SMILING CHILDREN WILL BE WAITING"
**Unwrapped Toys Only Please**
Food, Soft Drinks & Bottled Water Provided Free with Donation
A TOY BOX WILL BE SET UP FOR DONATIONS AT H-D of OCALA FROM NOV. 14th TO DEC. 14TH
For more info, call Guy 352-854-1190 or H-D 352-732-2488
2008 TOY RUN SPONSORS
HARLEY- DAVIDSON BUELL OF OCALA
FORD OF OCALA WIND-FM RADIO
KENT FURNITURE BELLEVIEW DIXIE BIKER INC

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Be there for the Best Christmas Parade ever- the 2008 Ocala Christmas Parade! And be sure to watch for our Mustang Convertibles- we will have at least 4 of them Saturday evening starting at 5pm on December 6th. We are proud sponsors of the elves and a member of the Chamber of Commerce and have been actively involved in the parade since it began. We hope to see you there!

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Ford of Ocala Wishes

All Customers and Employees a Safe and Happy Thanksgiving

We will be closed Thanksgiving Day to be with our families

and re-open on Friday at our regular time.

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Visit www.fordofocala.com or www.fordocala.net
24/7 for your best deal on new or pre-owned vehicles NOW!

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