Its official launch still being months away, the Ford Motor Company's new crossover, Flex, is already flexing its muscles. The Flex is a huge hit on the Coasts. "I've already got people showing interest to buy them," said Beau Boeckmann, vice-president of Los Angeles' Galpin Ford, the largest Ford dealership in the world. "Cool people. People who haven't bought a Ford forever." For details, contact Ford of Ocala at 2816 N W Pine Avenue Ocala, Florida 34475 or call at (800) 292-3338.

The Flex drew a lot of attention in New York last month during the auto show. Kate Pearce, marketing manager for the Flex, says the new Ford seems poised to be the sort of hit, the automaker was hoping for, as it starts to turn around its North American auto operations. "People are looking for something new and different, and this vehicle is really unlike anything else in the marketplace," she said. "The key is to give consumers the opportunity to see it in person."

After the New York auto show, the company left four prototype vehicles in the city. Ford drivers spent the next several days cruising around Manhattan to get the vehicle in front of potential customers. Every now and then, the drivers would pull over, let people get a closer look and take the opportunity to hand out the Flex's business card. Ford will put on similar road shows in other cities before the vehicle goes on sale in June. The Flex will be on the Strip in Las Vegas later this month, then in Los Angeles.

This kind of guerrilla marketing was Jim Farley's trademark when he launched Toyota Motor Company's Scion brand in 2003, with a miniscule marketing budget. Now, Farley is running sales and marketing for Ford, and is hoping to work some of the same magic with the Flex. Speaking to The Detroit News at the Los Angeles auto show in November, he called the full-size crossover "a vehicle only Ford could have produced". It is retro and modern at the same time, he said, adding it is "a marketers’ dream" because of its polarizing design. Farley is hoping that the Flex will build on the success of Ford's other new crossover, the Edge, introduced in 2006. Auto analyst Erich Merkle of IRN Inc. in Grand Rapids called the Flex "fresh" and "unique".

Flex to hit the roads by June-end

The Flex will arrive in dealerships at the end of June, but Ford has opened the order book already, in February, and has received more than 5,000 orders from around the country. Price will start under the $29,000. The early interest on the Coasts is important because consumers on both sides of the country have been big import buyers, especially in California, which has the country's largest vehicle content. For details, contact Ford of Ocala at 2816 N W Pine Avenue Ocala, Florida 34475 or call at (800) 292-3338.

Labels: 2008 ford, 2008 ford cars, 2008 ford flex, ford cars, ford motor company, used ford cars

Easter is here and it is time to spread fun and cheer all around. Ford of Ocala, the premier Ford dealership in Ocala, Florida, gives you a chance to make a new beginning this Easter! The dealership is offering $1000 cash back on the new 2008 Ford Focus.

The 2008 Ford Focus brings a bold new look, a refined and flexible interior and a higher level of driving enjoyment to an evolving small car market. With features including Ford Sync, standard side-curtain air bags and fuel economy in the mid-30s, the redesigned Focus plays an important role in Ford Motor Company's resurging car portfolio. Visit Ford of Ocala, Focus on your dreams and passion, and begin a new journey of life.

We, at Ford of Ocala, showcase an exclusive range of Ford cars such as the Focus, Fusion, Mustang, Taurus, Edge, and Taurus X, Ford trucks such as the Ranger, F-150, Super Duty F-250, Super Duty F-350, and E-Series, Ford SUVs such as the Escape, Escape Hybrid, Explorer Sport Trac, Explorer and Expedition and custom vehicles.

Visit our dealership in person or log on to our website http://www.fordofocala.com/ for all the necessary information and details of the special offers. We are located at 2816 N W Pine Avenue, Ocala, Florida, and serve in and around Belleview, Silver Springs, Dunnellon, Silver Springs Shores, Fort McCoy, Citra, Reddick, Anthony, Orange Springs, Gainesville, Alachua, Williston, Lady Lake, Weirsdale and Starke.

Labels: $2000 cash back offer, 2008 focus, easter specials, ford cars, ford suvs

Ford dealership at your doorstep! If you still don't believe what we are saying is true, we at Ford of Ocala suggest that you need to experience the truth. Our customers are precious to us. We understand that time is valuable for our customers and sometimes they run short on time to visit our showroom. That's the reason why we are going an extra mile and delivering factory fresh Ford cars and trucks to your doorstep at work or home.

Whether you want to extend your test drive or buy your vehicle, you need not have to visit our dealership. Log on to our website or give us a call and we will be glad to bring your favorite car or truck right in front of your home or workplace.

The choice, whether you want to visit our dealership or want our dealership to visit you, is of course yours. It is our privilege to provide prompt and customer-friendly service. This is another step to get closer to you and make your motor buying experience easy and pleasant. Impressed? Then, press the button and submit the form. You don't have to wait long for the fresh smell of your dream vehicle! We will soon reach you!

Labels: ford cars, ford dealership, ford trucks, from ford factory