FORD GAINS RETAIL SHARE AS FUSION SETS SALES RECORD
Friday, May 1, 2009
FORD GAINS RETAIL SHARE AS FUSION SETS SALES RECORD Ford gains retail share – for the sixth time in last seven months
Ford Fusion sets monthly sales record and grows strength in mid-size car segment
Ford hybrids combine to eclipse year-ago sales; Kelley Blue Book names Fusion Hybrid and Escape Hybrid to Top 10 Green Cars list
DEARBORN, Mich., May 1, 2009 – New, fuel-efficient products and quality on par with the best in the industry helped Ford increase retail market share in April – the sixth time in the last seven months that Ford’s share of the retail market was higher than a year ago.
In April, the Ford Fusion paced the share performance. Fusion sales totaled 18,321, a record for any month. April was the first full month of sales for the redesigned 2010 model and the new Fusion Hybrid version, and April is believed to be the first month that Fusion was among the top three-selling mid-size sedans. Recent independent studies rate Fusion and the Mercury Milan – the most fuel-efficient mid-size sedans in America – as having the best predicted reliability among all mid-size sedans.
“We continue to operate in a very challenging economic and competitive environment,” said Ken Czubay, Ford vice president, Sales and Marketing. “Especially given this external environment, we’re very encouraged by the consumer response to our new mid-size sedans.”
“Sales of the 2010 Ford Fusion, Mercury Milan, Lincoln MKZ and hybrid versions exceeded our plan and customers also are equipping our new products with levels of content and features that are higher than we expected,” he added. “This suggests consumers view our high-quality, fuel-efficient new products as offering outstanding value.”
The new Fusion Hybrid is one of four hybrid models offered by Ford. Hybrid models also are offered in the Mercury Milan mid-size sedan and the Ford Escape and Mercury Mariner small utility vehicles. All Ford hybrid models are the most fuel-efficient vehicles in their class, and the Ford Escape and Ford Fusion recently were named to Kelley Blue Books list of Top 10 Green Cars. In April, combined sales of all hybrid models totaled 2,299, up 21 percent versus a year ago.
Other new Ford products contributed to the retail share performance, including the new F-150 pickup, America’s best-selling vehicle, and Ford Flex, the distinctively styled crossover utility that had its best sales month ever (3,190).
Growing awareness and consideration of Ford and its high-quality, fuel-efficient products are starting to take hold. Plus, through June 1, Ford is offering consumers additional reasons to “Drive one.”
The Ford Advantage Plan offers payment protection up to 12 months for up to $700 per month on any new Ford, Lincoln or Mercury vehicle if a customer loses his or her job. Plus, 0 percent financing from Ford Motor Credit is available on select vehicles.
On Tuesday, April 28, Ford launched a community engagement phase of the Ford Advantage Plan, Through June 1, Ford will donate $20 to the Susan G. Komen for the Cure for every test drive taken at a participating Ford, Lincoln and Mercury dealership to Komen – up to $1 million. That amount could grow even higher as more than a thousand dealers around the country are joining in to match the company’s donation. During the past 15 years, Ford has contributed more than $100 million to the fight against breast cancer.
Labels: 2010 Fusion, 2010 Fusion Hybrid, Escape Hybrid, Susan G Komen, www.fordocala.net, www.fordofocala.com
