Ford of Ocala is very proud of Brent Estes!Monday, September 28, 2009When we were approached by the Adult Education & Technical Training Center about a new automotive program we rolled up our sleeves and joined in. It was a win-win situation for us. It was an outstanding opportunity to show our community support, advertise our products and get trained technicians in return. Besides the financial sponsorship we have been active in their internship program to give students on the job training. We were very fortunate to find Brent Estes as our first service trainee. Rather than just throwing him into a basic technician program we immersed him in the Blue Oval Service certified program that sets Ford of Ocala apart from both other brands as well as other Ford dealers. This meant greeting guests, shadowing Service Advisors and being a porter while studying Service Technician certification programs. To supplement his computer training he assisted in performing preventive scheduled maintenance on vehicles. He could have stopped there and be a lube tech or a technician at any other dealership service department but Brent is a shining example of what the MTI can produce with our help. Upon graduation from the program he was hired full time as an automotive technician making more money than his peers. He has obtained major certification in five areas of service expertise with no signs of slowing down. And the Ford of Ocala values that run deep through all our employees was instilled in Brent as well. He is a member of the MTI Advisory Board and shares his knowledge and experience with the students. Because of Brent Estes and others like him, the Marion Technical Institute enjoys local and national success. Ford of Ocala is extremely proud of Brent Estes and our role in helping the youth of Marion County. Labels: Marion County Ford dealer, Quality is job one, www.fordocala.net, www.fordofocala.com FORD TRUCKS AND TOBY KEITH TEAM UP TO BRING MORE MUSIC TO MORE PEOPLEWednesday, September 2, 2009 Mich., Aug. 26, 2009 – Ford Trucks and country singer Toby Keith are teaming up this fall to bring more music to more people. Toby Keith will kick off the 82nd National FFA Convention on Oct. 21 in Indianapolis, playing to more than 55,000 young people from FFA chapters around the country. The concert is sponsored by Ford Trucks and represents 61 years of Ford Motor Company's sponsorship of the FFA. Last year, Ford celebrated its 60th year of involvement with the FFA and awarded 460 Built Ford Tough scholarships. Each scholarship recipient received $1,000 to continue their agricultural education at an accredited college, university or vocational school. In a separate joint activity between Toby Keith and Ford, music lovers are invited to enter America's Toughest Sweepstakes at www.americastoughesttour.com by March 31, 2010, to win a 2010 Ford F-150 and a private backyard concert for 100 people next summer. The sweepstakes is in conjunction with the performer's nationwide concert tour, Toby Keith's America's Toughest Tour Presented by Ford F-Series. The 60-city tour began in June. Labels: FFA, Marion County Ford dealer, Toby Keith, www.fordocala.net, www.fordofocala.com The 2010 Taurus is Coming !Wednesday, August 26, 2009![]() Is This The Best Sedan In America? Meet The New No-Bull TaurusThe original Ford Taurus stampeded onto American streets as a 1986 model. The effect was seismic. The original was so good, it not only became the best-selling car in America, Hollywood took notice and used it as the basis for Robo Cop's patrol car (Now there's an endorsement!). Labels: 2010 Ford Taurus, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com US auto sales appear to be stabilizingThursday, August 20, 2009
Ford Economist:
U.S. auto sales appear to be stabilizing, with fundamentals for buyers gradually improving, said Ford Motor Co. Chief Economist Ellen Hughes-Cromwick on Tuesday, Dow Jones reports. Also, trends for long-term growth in Brazil, Russia, India and China are positive, she said. Hughes-Cromwick was speaking on the so-called BRIC nations at a presentation for the nonprofit Global Interdependence Center held at the Federal Reserve Bank of Philadelphia. Broadly, economic indicators are showing a recovery already underway, she told Dow Jones. "Some of these indicators can be bumpy from month to month," such as the dip in U.S. consumer confidence last week. Ford will see an improvement in sales in 2010, she told the audience, without providing more detail. "The economy will help support the environment" in becoming one that's better than the first half of 2009. Speaking on the "Cash for Clunkers" program, she said that 200,000 people waited for the government initiative before trading in their vehicles. Usually, about 90,000 to 100,000 units are traded in every year. Labels: cash for clunkers, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Cash for Clunkers helps Ford of Ocala in July!
Labels: cash for clunkers, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Dance Your Way into Ford of Ocala!Wednesday, July 29, 2009Just for Fun! The Wave that is taking the Nation! Labels: Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Ford of Ocala is Your Answer to Why Ford, Why Now!Monday, July 27, 2009 Even if you're not thinking about getting another vehicle You deserve to see what Ford of Ocala and Ford Motor Company has been doing while other companies have been losing sales and asking for bailouts. Like the Ants and the Grasshopper or Joseph and the Egyptians in the Bible, Ford had the vision to put a little aside for a rainy day while working to improve the vehicles Americans want and need in times like these. Ford quality now matches or exceeds foreign automakers in initial quality and safety. And there has never been a better time to buy from Ford of Ocala. So come visit, call us @ 1.800.292.3338, or click on www.fordofocala.comLabels: Marion County Ford dealer, Quality is job one, www.fordocala.net, www.fordofocala.com Cash for Clunkers Going Strong @ Ford of Ocala!Friday, July 24, 2009We are in full swing with the Cash for Clunkers program! In addition to the generous financing and strong incentives your trade may be worth up to $4500 under the CARS act passed by Congress last month. We've just received the official DOT rules today but the staff of Ford of Ocala has been keeping up with the latest developments as they were released. The government has only put so much money into the program and when it's gone- It's Gone! So act now while the money is good and the selection of available vehicles that qualify is at its peak! Call us, click us or just come on down and see us! 1.800.292.3338 or www.fordofocala.com Labels: cash for clunkers, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com What Others are saying about The Ford of Ocala 2010 Taurus!Monday, July 20, 2009![]() Here is the link to the Detroit News article: http://www.detnews.com/article/20090716/OPINION03/907160338/1148/?source=nletter-business Here is the factual basis for this article: 2010 Ford Taurus Type: Five-passenger front-wheel or all-wheel drive large sedan. Price: $25,995 Engine: 3.5-liter V-6 Transmission: 6-speed automatic Power: 263 horsepower, 249 pound-feet torque EPA gas mileage: 18 mpg city / 28 mpg highway Report Card Overall: HHHH Exterior: Good. The Taurus's design flows nicely around its chunky body. The lines are crisp and the look denotes power. Interior: Excellent. Comfortable, roomy and filled with useful high-tech devices. While it can carry a family, it feels like the driver was considered the most important passenger. Performance: Good. The powerful V-6 gives the Taurus plenty of power while the suspension and tires provide a sure-footed performance. Safety: Excellent. Front, side and side-curtain air bags protect passengers, and the adaptive cruise control and collision warning systems may help prevent accidents. Pros: Well-priced and nicely appointed large sedan. Cons: Why buy the Lincoln MKS when the Taurus costs less and offers more? Grading scale: HHHH Excellent HHH Good HH Fair H Poor ![]() Labels: 2010 Ford Taurus, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Get Zero % on Every Fordof Ocala 2009 Vehicle! Call 1.800.392.3338 or visit www.fordofocala.com for more details and the fine print. We are Ford of Ocala, we are making great deals, and you deserve the best chance to drive the vehicle of your choice! Call us Today!Labels: ford finance, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Ford of Ocala sponsors the Class of 2010 Senior Photos!Wednesday, July 15, 2009We are hosting the Class of 2010 Senior Photos today. The location is the old showroom in the Parts Building from 9-3. Any questions, please call 1.800.226.0453. Labels: Marion County Ford dealer, Marion County Seniors, www.fordocala.net, www.fordofocala.com Ford of Ocala Proudly Supports the Buy Local Program!![]() Up to $45 of every $100 stays in Marion County. Local businesses use local income for payroll and to create jobs. Shopping locally saves time and gas. Local taxes build county roads. Most local business have online sites (we have at least 8). You get better service from someone who knows you. (We are Blue Oval Certified and most of our staff have been here a long time.) Stores in Marion County know what you like. (Ford of Ocala stocks the trucks and cars to fit the needs of our residents.) Locally owned businesses build pride and community involvement. Local businesses support local charities. Local business shop the world for you in order to bring you the brands and quality you deserve. Supporting local businesses makes more than just good business sense, it helps build the community you want to live in! Labels: Marion County Ford dealer, Shop Locally in Ocala and Marion County, www.fordocala.net, www.fordofocala.com Ford of Ocala presents part of Ocala's Heritage!From the Director of the movie: TheLoneCowgirl That's great! Thanks so much for taking time to watch. Claire Belcher lived Ocala in later years - Anyone remember her? Like to talk w/them Labels: Cow Girls, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Someone is going to Win a new Ford Truck...
it Might as well be You!
![]() (3) lucky Finalists will win: A trip to Las Vegas for you and a friend Exclusive VIP treatment and tickets to the second weekend of the 2009 Built Ford Tough PBR World Finals Private lunch with top PBR Riders (1) Grand Prize winner chosen from the Finalists will win: The Special-Edition PBR '09 F-150 King Ranch® And become Honorary Stock Contractor of the bull "Super Duty" during the 2010 season Tell them Ford of Ocala sent you! Labels: 2009 F-150, F-150, Marion County Ford dealer, win a new ford truck, www.fordocala.net, www.fordofocala.com Ford Says June U.S. Auto Sales Slide Lowest Among Major MakersMonday, June 29, 2009
By Keith Naughton
June 29 (Bloomberg) -- Ford Motor Co., the only major U.S. automaker that hasn’t filed for bankruptcy, said its June sales of cars and trucks will be the “lowest” decline of any major automaker. “The worst is behind us,” said George Pipas, in a briefing at the company’s headquarters in Dearborn, Michigan. “We may see economic growth in the second half and a higher level of auto sales.” Automakers for June may post an annual U.S. sales rate that exceeds 10 million vehicles for the first time this year, according to estimates by Edmunds.com, J.D. Power & Associates, CSM Worldwide and Deutsche Bank. U.S. sales of cars and light trucks fell to 13.2 million last year after averaging more than 16 million annually through this decade. Ford is benefiting from being the only major U.S. automaker not going through a government-financed bankruptcy, said John Wolkonowicz, auto analyst for IHS Global Insight in Lexington, Massachusetts. The company is the second-largest U.S. automaker, behind General Motors Corp. “Ford has a good product line, excellent quality and they don’t have the stigma of having taken government money,” Wolkonowicz said in an interview. “They’re like the little engine that could and the public likes that.” Ford’s U.S. sales fell 24 percent in May while the industry total dropped 34 percent. Labels: ford of ocala, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Cash for Clunkers from Ford of Ocala!Friday, June 26, 2009 The Car Allowance Rebate System (CARS) is the government's new vehicle trade-in program* and your Ford, Lincoln and Mercury dealers are your experts. No one makes it easier to receive your incentive, recycle your old vehicle and save on a new, high-quality Ford or Lincoln Mercury vehicle. This site will provide general program information, answer frequently asked questions and provide you with the information you will need to take advantage of this unique program. Using the Qualification Calculator below, you can select your current vehicle and then learn which Ford, Lincoln or Mercury vehicle is right for you. With 20 Ford, Lincoln and Mercury vehicles eligible, we are confident you will find the model that fits your needs.*This government program and rules are subject to change. Please refer to ford.com or cars.gov for complete details. To be eligible for the program, you must trade-in a vehicle that meets the following criteria: • Must have been manufactured less than 25 years before the date you trade it in • Must have a "new" combined city/highway fuel economy of 18 miles per gallon or less • Must be in drivable condition and • Must have been continuously insured and registered to the same owner for the full year preceding the trade-in Note: For some transactions, work trucks (very large pickup trucks and cargo vans) only qualify if they are 2001 model year or earlier. In addition to the government incentive, you may also be eligible for Ford, Lincoln or Mercury discounts. Click on any vehicle to learn more about that vehicle and see how you could save even more. Let Ford of Ocala Recycle Your Ride - Your "Cash For Clunkers" Experts Labels: CARS, cash for clunkers, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com The Latest on Cash4Clunkers (CARS) from Ford of Ocala!Thursday, June 25, 2009![]() 5 Important Things to Know
Check this site frequently for the most recent updates from the government. Labels: Cash4Clunkers, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Ford of Ocala benefits from no Gov't Bailout!Wednesday, June 24, 2009![]() Ford could be gaining ground with consumers who appreciate the fact that Ford has not resorted to a federal bailout to keep itself in business. Ford Gets a Leg Up for Not Resorting to Bailout Labels: Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Ford of Ocala built on Strong Principles!106 years ago a company was founded on the premise that an automobile should be affordable to everyone. Labels: Marion County Ford dealer, Quality is job one, www.fordocala.net, www.fordofocala.com Details on Cash for Clunkers @ Ford of Ocala!Monday, June 22, 2009 I don't expect to have anything concrete for about a month but it seems like some details are emerging on various websites. Basically your old car/truck/van will be worth $3500 or $4500 in trade depending on which vehicle you plan to buy. If your new one gets 4 MPGs more than your old one you qualify for $3500. Improve your MPGs by 10 MPGs and you get $4500 for trade in. This is above and beyond any rebates we may be offering at the moment. The vehicle must be 1984 or newer, drivable and owned by you for a period of time. It will be recycled as scrap only. It must be applied to a new vehicle only. Program will probably run from Aug to Dec or less. You can find more on the web by searching 'Cash for Clunkers' or calling us @ 1.800.292.3338. A lot of this came from Edmunds.com. We have salespeople and sales support researching it further. We will post more as we get it.![]() Labels: cash for clunkers, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com "cash for clunkers" coming to Ford of Ocala!Friday, June 19, 2009The Congress has finally passed the 'Cash for Clunkers' bill. I reported on it early in March while it was still being hammered into shape, I believe. It sailed thru the House but was stalled in the Senate this week as they hashed out some of the details. I believe it had to do with the difference in MPG, gas mileage difference between your trade in and the vehicle you were buying. Basically what it says is that if you trade in a car with limited MPG on a new, more fuel efficient ride the government will allow up to $4500 in trade. I'll see if I can locate a definitive article and post it here soon. In the meantime, come on in and speak to a sales associate or product specialist to see what is available. You'll be pleasantly surprised by how many of our vehicles provide better gas mileage without compromising power or comfort. Call us @ 1.800.292.3338 or locally @ 352.732.4800 for more information. Or you can visit us 24/7 @ www.fordocala.net or www.fordofocala.com to browse our inventory, check the latest incentives and submit a credit application for pre-approval! Labels: cash for clunkers, ford of ocala, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Ford of Ocala is a Leader, not a Follower!Tuesday, June 16, 2009Come Visit us @ www.fordocala.net or www.fordofocala.com or call 352.732.4800 Labels: 2010 Ford Taurus, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com FORD STATEMENT ON TRANSFORMATION PLANMonday, June 15, 2009
Labels: ford of ocala, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Ford's 106th Anniversary![]()
2816 NW Pine Ave Ocala, FL 34475 Labels: Marion County Ford dealer, www.fordocala.net, www.fordofocala.com 2010 FORD TAURUS NAMED ESQUIRE'S INAUGURAL "CAR OF THE YEAR" FOR MEN TO DRIVE, EVERY DAY![]() UPSCALE, TECH-SAVVY NEW TAURUS FLAGSHIP DELIVERS STYLE, SUBSTANCE FOR FULL-SIZE SEDAN BUYERS IN 2010 Athletic, upscale new 2010 Ford Taurus confidently leads a growing wave of new-car introductions from Ford Motor Company. Available this summer, this distinctive new vehicle combines class-leading technologies with confident, engaging driving dynamics Taurus features an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers. They include Adaptive Cruise Control with Collision Warning, Intelligent Access with Push Button Start, MyKey parental programmability, Blind Spot Information System with Cross Traffic Alert, Rain-Sensing Wipers, EasyFuel capless refueling, Ford SYNC and Voice-Activated Navigation with SIRIUS Travel Link The new Taurus is powered by the award-winning 3.5 liter V6 Duratec engine, mated to one of two available fuel-efficient six-speed automatic transmissions including SelectShift with shift control paddles mounted on the steering wheel and available all-wheel drive Labels: 2010 Ford Taurus, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com The Raptor F-150 will be coming to Ford of Ocala!Tuesday, June 9, 2009
They are on order! Not sure when they will arrive but in the meantime, enjoy the previews!
Labels: Marion County Ford dealer, Raptor F-150, www.fordocala.net, www.fordofocala.com Ford of Ocala Welcomes the Class of 2010!Monday, June 8, 2009Labels: 2010 Ford Mustang, Class of 2010, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Why Ford of Ocala? Serving Marion County since 1925! We are here for you now and will be here for you in the future. For parts, service and sales please call or click today!Labels: 2009 Ford trucks and cars, 2010 Fusion Hybrid, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Last Days to Take Advantage of Ford of Ocala!Friday, May 29, 2009 Come on in this weekend for the best deals! Call 1.800.292.3338 or click here. View our new and pre-owned inventory @ www.fordocala.net or www.fordofocala.com today! Labels: Marion County Ford dealer, Quality is job one, www.fordocala.net, www.fordofocala.com Take Advantage of Ford of Ocala Now!President Obama loves his Ford Escape Hybrid!Wednesday, May 20, 2009![]() Detroit Free Press May 19th President Barack Obama may be the only investor willing and able to keep General Motors Corp. and Chrysler LLC alive, but his biggest endorsement at today's announcement on fuel economy went to Ford Motor Co. At the end of a Rose Garden ceremony unveiling new mileage standards, Obama stepped back from the podium, then threw in an impromptu plug for his hybrid Escape sport utility vehicle. "By the way, I just want to mention, I think I still have my Ford parked in Chicago," Obama said. "It's a Ford hybrid, it runs great, you guys should take a look." Ford Chief Executive Alan Mulally, standing next to the president, pumped his fists in the air as the crowd laughed. As he turned to leave again — perhaps realizing there were executives from nine other automakers standing behind him, including GM and Chrysler — Obama threw in one more aside. "But there are also some outstanding hybrids and energy-independent cars represented up here, so I didn't want to just advertise for one," he said. Chrysler Chief Executive Bob Nardelli and GM Chief Executive Fritz Henderson ducked out of the White House after the ceremony. Henderson headed back to the Treasury Department next door for meetings with Obama's auto industry task force, which will decide in the coming days whether to push GM into bankruptcy. Labels: Escape Hybrid, Ford Escape, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Ford of Ocala expands the Ford Advantage Plan!Tuesday, May 19, 2009FORD is developing an ALL ELECTRIC CAR!![]() Ford Battery Electric Vehicle: Ford and strategic alliance partner Magna International will produce new battery electric vehicles (BEVs) that don't use a drop of fuel. (05/14/09) Labels: electric cars, green cars, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Ford of Ocala gives you the Ford Advantage!Did you know? Ford of Ocala sells higher quality vehicles than Honda or Toyota according to the latest polls in customer satisfaction? That Ford Motor Company did not request a bailout? That in April 2009 Ford outsold Toyota in America to regain the number 2 spot in US car sales? That we are the only company to offer payment protection for up to $700 for up to 12 months if you lose your job? That if you test drive a car at Ford of Ocala from now until June 1st we will donate $40 to the Susan G Komen Foundation in your name? Call 1.800.292.3338 or click www.fordocala.net for more information! Labels: Ford Advantage Plan, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Unleash Your Dreams with Ford of Ocala!Use your imagination or come visit us for a thrilling test drive in a new 2010 Mustang! We have a large selection of Mustangs in stock! From preowned to Saleens, Shelbys and even a Shelby King of the Road. With new Mustangs arriving all the time, call 1.800.292.3338 or visit us online to check our inventory. For complete rules and the registration form click 2010 MUSTANG UNLEASHED today... Labels: 2010 Ford Mustang, Marion County Ford dealer, Mustang Unleashed, www.fordocala.net, www.fordofocala.com Classic Ad from Ford of Ocala!![]() Ford of Ocala has been serving Ocala, Marion County and all of North Central Florida since 1925! We're here for you today and we'll be here tomorrow. For all your vehicle needs as well as parts and service for Ford, Lincoln and Mercury you can depend on Ford of Ocala~ today, tomorrow and long after the warranty has expired! (This advertisement came out during the 1964 World's Fair) Labels: 2010 Ford Mustang, ford mustang, Marion County Ford dealer, Shelby Mustang, www.fordocala.net, www.fordofocala.com Ford of Ocala is Proud to be Your Ford Dealer!Tuesday, May 12, 2009![]() Ford Motor Company produces vehicles that are innovative, efficient and built with uncompromising quality. If you or someone you know is in the process of buying a new vehicle we ask that you pardon our pride as you consider the following:StabilityOver 105 years oldFord has endured without government loans.Ford has invested billions in new product development.Innovation:Only Ford, Lincoln and Mercury vehicles offer the hands-free convenience of Microsoft Sync.The all new 2009 F150 is smarter than ever and offers best in class towing and payload.^Coming soon! The all new Mustang and many other new products.EcoBoost™ technology is designed to deliver better fuel economy and V8-like power.^^Fuel Economy:Ford Division has 15 car, truck and SUV choices that get 25 mpg or better.+Escape Hybrid is the most fuel-efficient SUV on the planet.Coming soon! The 2010 Fusion Hybrid will achieve 41 mpg and be the most fuel efficient midsize sedan.+++Quality:Ford, Honda and Toyota quality ratings are in a dead heat.*The Ford F-Series and Ford Flex are rated as two of the 10 Best New Cars of 2009 by Business Week.We have more trucks on the road with 250,000 miles than any other brand.**Still not convinced? Go to www.TheFordStory.com and learn more about the transformation going on at Ford Motor Company and then you will understand why our dealership has Ford Pride.If you would like information about a specific Ford vehicle just let us know.Call or Click Today... 1.800.292.3338 or www.fordofocala.com Labels: Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Ford Has Family Works Technology!![]() Family Works Technology: Ford's family-oriented application of existing technology can make a mother's life easier and reduce a bit of stress in the meantime. The Family Works application of Tool Link can help families keep track of misplaced or forgotten items such as a homework folder, a dance bag or a juvenile diabetes insulin meter. (5/6/09) Labels: Marion County Ford dealer, mothers day specials, www.fordocala.net, www.fordofocala.com Ford of Ocala is Crazy Smart!Thursday, May 7, 2009In Stock Now! We have the largest inventory of 2009 F-150s in North Central Florida! Why look anywhere else when we have the best selection and price for you? Labels: 2009 F-150, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com Support the Susan G Komen Foundation with a Test Drive!![]() Register at http://www.fordspecialoffer.com/fordcares/ to take a Test Drive for the Cure at Ford of Ocala . Ford Motor Company will make a donation in your name to fight cancer. Or call us at 1.800.292.3338 or 1.352.732.4800 and we'll do all the paperwork for you. Labels: Marion County Ford dealer, Race for the Cure, Susan G. Komen, www.fordocala.net, www.fordofocala.com Government Set to Assist Car Buyers!Tuesday, May 5, 2009![]() WASHINGTON (Reuters) – President Barack Obama and Democratic lawmakers reached agreement on Tuesday on a legislative proposal designed to stimulate U.S. auto sales, which have fallen to near 30-year lows. Labels: ford finance, Marion County Ford dealer, Tax Incentives, www.fordocala.net, www.fordofocala.com Quality is Still Job #1!![]()
Ford is also statistically tied with Toyota at the top of the industry when it comes to initial vehicle quality, according to the 2009 U.S. Global Quality Research System (GQRS) survey conducted quarterly for Ford by RDA Group of Bloomfield Hills, Mich. “This is truly a significant accomplishment for us,” said Bennie Fowler, Ford group vice president, Global Quality. “Honda and Toyota have claimed bragging rights for years, but now we are seeing our hard work pay off. It’s evident in study after study.” The latest GQRS survey measured 2009 model year vehicle initial quality in two categories: the number of “things gone wrong,” and customer satisfaction with vehicle quality in the first three months of ownership.In the first quarter of 2009, Ford, Lincoln and Mercury vehicles saw things gone wrong fall by 5 percent to 1,228 per 1,000 vehicles, significantly better than Honda’s 1,422 things gone wrong per 1,000 vehicles and statistically equal to Toyota’s 1,150. In addition, the survey shows that Ford Lincoln Mercury improved two percentage points to 79 percent in customer satisfaction with vehicle quality, which puts Ford’s domestic brands in a tie with Toyota and Honda for industry leadership.“Ford’s commitment to quality is really paying off as they continue to rival Honda and Toyota on both initial quality and customer satisfaction with the quality,” said Donald Pietrowski, president, RDA Group. The following models led their respective segments in the survey:
The new 2009 Ford F-150 recorded quality levels that equate to less than one problem per vehicle, as did the Taurus, Taurus X, Fusion, Milan, and Edge. “We are energized by the continuous improvement we are seeing on both initial vehicle quality and customer satisfaction,” said Fowler. “This survey validates the hard work and dedication to quality from Ford employees, suppliers and dealers. We will keep the momentum going as we strive to become the clear global quality leader.” The GQRS study is conducted on a quarterly basis with scores assessed from survey responses collected from owners of vehicles purchased within specific short-term time frames. New vehicle owners are asked to report any defects or issues as well as rate their satisfaction with vehicle quality on a scale of 1 to 10 across an array of vehicle systems and features. Labels: high quality, Marion County Ford dealer, Quality is job one, www.fordocala.net, www.fordofocala.com Latest Ford Advantage Sale from Ford of Ocala!Thursday, April 30, 2009 Visit us online at www.fordofocala.com to view our complete inventory of New and Pre-Owned Vehicles.Ford has made thousands of improvements to the 2009 Model Line-Up. Have you Driven a Ford Lately? 1-888-255-1782 ![]() Labels: Ford Advantage Plan, Manager's Special, Marion County Ford dealer, www.fordocala.net, www.fordofocala.com |