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Did you know? Ford of Ocala sells higher quality vehicles than Honda or Toyota according to the latest polls in customer satisfaction? That Ford Motor Company did not request a bailout? That in April 2009 Ford outsold Toyota in America to regain the number 2 spot in US car sales? That we are the only company to offer payment protection for up to $700 for up to 12 months if you lose your job? That if you test drive a car at Ford of Ocala from now until June 1st we will donate $40 to the Susan G Komen Foundation in your name?

Call 1.800.292.3338 or click www.fordocala.net for more information!

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Visit us online at www.fordofocala.com to view our complete inventory of New and Pre-Owned Vehicles.
Ford has made thousands of improvements to the 2009 Model Line-Up. Have you Driven a Ford Lately?

1-888-255-1782

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Read the details on the Advantage Plan @

http://www.ford.com/go/advantage

Cash in old cars for new ones Economy, consumers, automakers would all benefit

-- USA Today 03/31/09 -- By Bill Ford

In spite of the many challenges our country faces, I strongly believe the government stimulus and other steps to thaw credit markets will be effective in driving economic growth over time.
But we still face an immediate and serious challenge. Last week, President Obama observed that U.S. auto sales have seen a huge drop-off, starkly noting "every automaker is getting killed right now." In just one year, U.S. auto sales have fallen by nearly 50%. And March's sales numbers promise to be sobering for foreign and domestic automakers.
This unprecedented trend is sustainable for neither the industry nor the economy. We urgently need to draw reluctant consumers back into the marketplace. The good news is that there is a proven initiative, outlined by the president on Monday, that can help consumers overcome their fear. The plan also would help the environment and increase energy security. It has been called a "fleet modernization" or a "scrappage" program. Whatever the name it works.
In January, the German government enacted a consumer incentive equivalent to $3,200 to scrap automobiles that are at least 9 years old and buy new, more environmentally advanced vehicles. By February, sales of new vehicles jumped 21% over the same month a year before. Countries such as Japan, France, Italy, South Korea and others are considering or already have similar programs.
This model can work in the U.S., too. President Obama said that he would like to use parts of the economic stimulus package to fund a program that would give consumers a "generous credit" when they replace an older car with a new, more fuel-efficient car.
President Obama has rightly emphasized the importance of vehicle fuel-efficiency gains and expressed concern about shrinking U.S. auto sales and the risk it poses to the economy. This program could help the environment and jobs.
How the program would work Here's how one bipartisan proposal before Congress would work to stimulate new vehicle purchases. The program would provide vouchers to consumers for vehicles at least 9 years old. The vouchers likely would be worth more than the current value of their vehicle. For example, a consumer who turns in an older car could get a voucher ranging from $4,000 to $5,000 to use as a down payment on a $20,000 car that exceeds 27 miles per gallon. Combined with current auto sales incentives, consumers likely will get unprecedented deals on more fuel-efficient cars.
An independent analyst, Barclays Capital, estimates that this proposal could boost sales by 2.5 million units if 2% of eligible vehicles were traded in. This surge in sales would help preserve American jobs in communities across the country.
Taxpayers are rightly concerned about the federal deficit given the significant spending on the economic stimulus. Let me clarify, Ford is in a different position and is not seeking emergency taxpayer assistance. Nonetheless, Congress needs to spur consumer demand for autos the largest purchase a family makes after a home.
This vehicle modernization idea would require additional investment by taxpayers. Its cost would be dependent on how Congress structures the incentive and its duration. The alternative, however, if sales do not rebound quickly, is more jobs losses, more home foreclosures, and less revenue for governments that must provide more jobless and health care benefits.
In addition to its consumer benefits, this initiative would help reduce our carbon footprint. Automakers are accelerating efforts to reduce greenhouse gases, but the latest fuel-economy rules apply only to new cars. This proposal would help America get greener faster by retiring a portion of the 240 million vehicles on the road. It could reduce our CO2 emissions by millions of metric tons per year.
Fuel efficiency means lower costs The program also would help contribute to greater energy independence. Replacing an older car with a new, more fuel-efficient one drives down gas consumption. That helps consumers, too. In fact, the Department of Energy estimates a family could save $780 per year by moving from a vehicle with 18 miles per gallon to one with 30 mpg.
The auto industry, both foreign and domestic, needs to work together to do our part in turning the economy around. But we also need to use the tools that our government possesses, and routinely deploys in so many other ways, to help move the economy more swiftly to a better place.
Improved auto sales will be one of the key indicators that America is on the road to economic recovery. As Congress weighs a national energy policy, climate change or even more stimulus measures, we urge lawmakers to consider this market-based consumer incentive. This fleet modernization idea would be a winwin-win for the consumer, the economy, the environment.

Bill Ford is executive chairman and chairman of the board of Ford Motor Co.

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Mulally says Ford now has competitive edge CEO believes key concessions will allow automaker to survive industrys crisis

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FORD INTRODUCES BEST-IN-INDUSTRY PLAN TO IMPROVE CONSUMER CONFIDENCE, JUMP-START VEHICLE SALES

• Ford leads the industry in boosting consumer confidence with the new Ford Advantage Plan
• Ford will cover payments for up to 12 months on any new Ford, Lincoln or Mercury vehicle if customers lose their jobs
• 0 percent financing is also offered through Ford Motor Credit on select Ford, Lincoln and Mercury vehicles
• Ford also is working with its dealers to introduce a local charity support program
  

DEARBORN, Mich., March 31, 2009 Ford Motor Company is introducing the most comprehensive program available to boost consumers buying confidence and begin rebuilding the American economy with the new Ford Advantage Plan.
The plan gives customers another reason to Drive One with payment protection of up to 12 months on any new Ford, Lincoln or Mercury vehicle, 0 percent financing on select vehicles and added local charity support.
Consumers remain anxious about the economy and their own outlook for the future. We at Ford want to do our part to rebuild faith in the marketplace by offering payment protection on every new Ford, Lincoln or Mercury vehicle for up to a year if our customers lose their jobs, said Ken Czubay, vice president of Sales and Marketing.
Just as important is additional charity support we will provide in conjunction with our local dealers, who are mindful of how non-profit organizations are struggling during this economic downturn, Czubay said. Ford and our dealers have always stepped up to take an active lead role in the community, and that’s why we are also including a charity element as part of the Ford Advantage Plan.
Ford Commitment to Local Communities In 2008, more than 18,000 Ford U.S. employees volunteered 100,000 hours to help people in their local communities – that is the equivalent of nearly $2 million dollars of in-kind corporate contributions. To continue the momentum, in April, Ford will introduce a program in partnership with its dealers throughout the country to assist local charities impacted by the economic downturn. Ford will announce complete details of this expansive community outreach effort in April.
All Ford, Lincoln and Mercury vehicles are covered under the Ford Advantage Plan. The program runs from today through June 1.
In addition to providing 12 months of payment protection of up to $700 per month, customers can take advantage of 0 percent financing on select Ford, Lincoln and Mercury vehicles through Fords financing partner, Ford Motor Credit.
Additional Peace of Mind Ford Quality, Safety and Fuel Efficiency When selecting their next Ford vehicle, customers also can take comfort in knowing that Fords newest vehicles are the best or among the best in fuel economy and cost of ownership.
The Ford Fusion and Mercury Milan are America’s most fuel efficient midsize sedans, and the Fusion has a higher residual value than the Toyota Camry after three years of ownership, according to the Automotive Leasing Guide (ALG).
Ford maintains strong residual values throughout its product lineup. Vehicles with strong residual values retain more of their value at the end of their lease contract period. The 2009 Ford F-150 recently received a Residual Value award from ALG for retaining the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year lease, based on ALG projections. The Ford Escape has a 10 point residual value advantage versus the Chevrolet Equinox after three years of ownership, and the Ford Focus has the highest residual value of any domestic product in the small car segment.
Fords improvements in quality have contributed significantly to our year over year improvements in residual values, added Czubay.
In addition, Fords quality is now on par with Toyota and Honda, and Ford continues to have more top safety picks than any other brand.
This is the strongest product lineup we have ever offered, Czubay said. When you combine these great products with payment protection, 0 percent financing and support for local charities, customers can feel confident about getting back into the market for a new car or truck.

Call or Click for more information! 1.352.732.4800 or 1.800.292.3338 or http://www.fordocala.net/ or http://www.fordofocala.com/ Respond now for the best selection and lowest prices!

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