DEARBORN, Mich., Jan. 19, 2010 - The hot-selling 2010 Ford Taurus takes a giant leap into cyberspace today, starring in a new online interactive game that takes product placement in casual gaming to the next level by fully integrating the vehicle and its technology and features into the gaming experience.
The game, ''White Collar: Chasing the Shadow,'' an extension of the critically acclaimed USA NETWORK drama ''White Collar,''which follows a con artist and FBI agent who team up to catch bad guys. The Taurus is not only featured prominently in the television series but now in a new online game that allows players - acting as FBI trainees - to drive the Taurus and use its features to catch a notorious villain dubbed ''The White Shadow.''
''What makes this initiative unique is that the 2010 Taurus isn't just along for the ride,'' said Connie Fontaine, Ford Brand Content & Alliances manager. ''The new and class-exclusive technologies in the Taurus are used to interpret clues and collect evidence.''

If you would like to experience the Taurus in the new online game, please visit http://chasingtheshadow.usanetwork.com/ and click on the ''games'' tab at the top of the page.

FORD TAURUS NAMED INTERNATIONAL CAR OF THE YEAR

2010 Ford Taurus

Los Angeles, Dec. 2, 2009  The 2010 Ford Taurus today was named International Car of the Year (ICOTY) at the Los Angeles Auto Show.

The ICOTY award honors new year model vehicles that foster an emotional connection with consumers. The all-new Ford Taurus was voted the winner of the 14th annual award by a panel of 19 automotive media from around the U.S. representing top newspapers, magazines and Web sites.

This award is not centered on power and performance. It is about how a car reflects our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle, said Courtney Caldwell, ICOTYs creator and executive producer.