Ford of Ocala Is Winning Over New Converts!

Friday, March 26, 2010

FORD IS WINNING MORE NEW CUSTOMERS FROM COMPETING BRANDS, FUELING MARKET SHARE GAINS
  • New trade-in data show Ford is increasingly winning new customers from competing brands, a key reason the company has gained retail U.S. market share for 16 of the past 17 months


  • For the Ford brand, the rate of customers who traded in competitive brand vehicles rose 18 percent from 2005 to 2009. The conquest rate for Lincoln rose 61 percent, while Mercury saw a 12 percent increase


  • The Ford Fusion, Ford Escape and Mercury Mariner Hybrids, as well as Ford Mustang and Lincoln MKX, attracted the highest number of buyers from competing brands.


  • The redesigned Ford Taurus showed the largest increase in attracting new buyers to the Ford brand from 2005 to 2009

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Ford Taurus - America's Most Innovative Sedan - Named 'Official Car' of the 2010 International cES

Wednesday, November 11, 2009




Press Release

Source: Ford Motor Company

NEW YORK, Nov. 10 /PRNewswire-FirstCall/ --

  • The 2010 Ford Taurus will be the official car of the 2010 International CES®, to be held Jan. 7-10 in Las Vegas
  • The all-new Taurus is a perfect fit for CES - it offers 10 class-exclusive technologies not available from any other manufacturer
  • The Ford Taurus offers more user-friendly technology than other cars twice its price
The smartest full-size sedan in America, the hot-selling 2010 Ford Taurus, will be the official vehicle of the 2010 International CES (Consumer Electronics Show®), to be held Jan. 7-10 in Las Vegas.

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The 2010 Taurus is Coming !

Wednesday, August 26, 2009



Is This The Best Sedan In America?
Ford's 2010 Taurus Might Be Just That
by Rex Roy AOL Autos
Posted: Aug, 26 2009
In a time before four-door
pickups, SUVs, minivans, and crossovers, families drove sedans. History's most famous out of production sedan names include Nova, Dart, LTD, Cutlass, Fury, Fairlane, Volare, and Valiant. A name that has just returned to the forefront of the automotive world is Taurus.
With a roomy interior, a powerful V-6 engine, 28 mpg on the highway, and a standard price tag starting around $26,000, this sedan will put a new shine on the sedan category. The new Taurus is so good that it may even attract current
truck, SUV, and drivers in a way no other current sedan can.
From your reaction to stories that
AOL Autos has already published about the 2010 Ford Taurus, we know that American drivers are interested in this all-new sedan. Read on for an in-depth look at this popular car, its features and competitors. And we won't neglect driving impressions.


Meet The New No-Bull TaurusThe original Ford Taurus stampeded onto American streets as a 1986 model. The effect was seismic. The original was so good, it not only became the best-selling car in America, Hollywood took notice and used it as the basis for Robo Cop's patrol car (Now there's an endorsement!).
As the Taurus changed over the years, its horns were never as sharp. In its final years it went lame, becoming a pariah of
rental car and municipal fleets. Finally, in 2007 the old bull was put out to pasture.
Under the leadership of
Ford CEO Alan Mulally, the Taurus name returned, branded over top of the Five Hundred in 2008. The market reacted with a yawn because the freshening of the Five Hundred was far from being a full eight-second ride in the rodeo ring. Buyers knew the 2008 Taurus was little more than an ol'switcheroo.
But Mulally was on to something. He knew that Ford could open its gates again and let loose a winner. The 2010 Ford Taurus proves he was right.
Sizing Up The BullThe 2010 Taurus is the new standard for full-size sedans, just as the 1986 Taurus set the standard for mid-size cars in its era. The 2010 edition is smaller than the traditional rear-wheel-drive Crown Victoria, and about the same size as the 2009 Taurus, Toyota Avalon, Chevrolet Impala, Chrysler 300, and Audi A8. Interior roominess is generally comparable between these vehicles, but the 2010 Taurus offers a cavernous trunk with over 20-cubic feet of easy-to-fill room.
While it is technically accurate to say that the 2010 Taurus is derived from the 2009 edition, it is inaccurate to characterize the transformation as a casual refresh or minor update. The only major components that are carried over include the front suspension, parts of the body structure, and the efficient 263-horsepower 3.5-liter V-6 engine and six-speed automatic transmission (18 mpg city, 28 mpg highway). Most other mechanical components are new, including the design of the rear suspension that was lifted and retuned from the
2009 Lincoln MKS luxury sedan. (If you're going to share components between vehicles within a company, this is a good way to do it.)
The styling of this mainstream sedan is powerful. The giant VW Passat looks of the previous Taurus/Five Hundred model is gone, ditched in favor of a squared-off design that clearly says, "I'm an American, not a German wannabe." The roof is lower and the lines are pleasingly angular.
Inside, the five-passenger Taurus is clearly driver-focused. Up front, there are defined areas for the driver and front passenger. The instrument cluster presents information to the driver in three, deeply recessed gauges. Day or night, the readouts are easy to see. The way the dash slope away from the occupants gives the interior a feeling of openness. If you can't get comfortable using the power seat, adjustable pedals, and the tilt/telescopic steering column, you must be a very oddly shaped person, indeed.
In the rear seating area, the Taurus is wide enough to sit three across. With the front seats in their rear-most position (for a driver well over six-feet), room is tight for those in the rear, but with the front seat adjusted for a 6-foot driver, an average adult male riding in back enjoys plenty of space in front of his knees. The rear seat backs fold down to open up a truly huge cargo area, expanding the already large capacity of the trunk.
A large touch screen occupies the top of the center console on models with the optional navigation system. The touch screen is easy to use, even for Luddites. This brings up the point that Ford is using the 2010 Taurus to bring high-technology to the masses. Safety features like stability control, ABS, traction control, and six airbags are standard. So is the SOS post-crash alert system. After an impact that causes airbags to deploy, the SOS system unlocks all doors, turns on the hazard flashers, and sounds the horn.
Beyond these expected features, the Taurus also provides SecuriCode; a keyless entry system with a key pad on the driver-side B-pillar, and MyKey; a feature that lets parents program a specific key fob with restricted vehicle function, such as maximum speed and maximum radio volume. While this list is solid, it's the options on the 2010 Taurus that are unusual for a mainstream American sedan.

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What Others are saying about The Ford of Ocala 2010 Taurus!

Monday, July 20, 2009




Here is the link to the Detroit News article:
http://www.detnews.com/article/20090716/OPINION03/907160338/1148/?source=nletter-business

Here is the factual basis for this article:

2010 Ford Taurus
Type: Five-passenger front-wheel or all-wheel drive large sedan.
Price: $25,995
Engine: 3.5-liter V-6 Transmission: 6-speed automatic
Power: 263 horsepower, 249 pound-feet torque
EPA gas mileage: 18 mpg city / 28 mpg highway

Report Card
Overall: HHHH
Exterior: Good. The Taurus's design flows nicely around its chunky body. The lines are crisp and the look denotes power.
Interior: Excellent. Comfortable, roomy and filled with useful high-tech devices. While it can carry a family, it feels like the driver was considered the most important passenger.
Performance: Good. The powerful V-6 gives the Taurus plenty of power while the suspension and tires provide a sure-footed performance.
Safety: Excellent. Front, side and side-curtain air bags protect passengers, and the adaptive cruise control and collision warning systems may help prevent accidents.
Pros: Well-priced and nicely appointed large sedan.
Cons: Why buy the Lincoln MKS when the Taurus costs less and offers more?

Grading scale: HHHH Excellent HHH Good HH Fair H Poor

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New Car Premiere Event at Ford of Ocala

Thursday, June 25, 2009

The 2010 New Car Premiere Event @ Ford of Ocala is scheduled for July 6, 2009 from 1pm to 7pm.

This special event will celebrate the 4 new Ford cars that are making their debut for 2010 MY: Ford Fusion, Ford Fusion Hybrid, Ford Mustang, and - making its first appearance at Ford of Ocala during the New Car Premiere Event - the 2010 Ford Taurus.

The Highlights of the event are:

  • A Touch Screen Product Information station where customers can learn more about Ford's new 2010 cars
  • 2010 Taurus point-of-purchase materials
  • Door prizes for customers attending the Event
  • Food and Drink
  • And a chance to win an experience of driving the NEW FORD FUSION for 30 days.
  • Customers can enter their name in a drawing for the chance to win an all-new 2010 Taurus!*

Click Here to RSVP for the Event

*Contact dealer for complete set of rules.

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Ford of Ocala is a Leader, not a Follower!

Tuesday, June 16, 2009













Come Visit us @ www.fordocala.net or www.fordofocala.com or call 352.732.4800

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2010 FORD TAURUS NAMED ESQUIRE'S INAUGURAL "CAR OF THE YEAR" FOR MEN TO DRIVE, EVERY DAY

Monday, June 15, 2009



UPSCALE, TECH-SAVVY NEW TAURUS FLAGSHIP DELIVERS STYLE, SUBSTANCE FOR FULL-SIZE SEDAN BUYERS IN 2010
Athletic, upscale new 2010 Ford Taurus confidently leads a growing wave of new-car introductions from Ford Motor Company. Available this summer, this distinctive new vehicle combines class-leading technologies with confident, engaging driving dynamics
Taurus features an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers. They include Adaptive Cruise Control with Collision Warning, Intelligent Access with Push Button Start, MyKey parental programmability, Blind Spot Information System with Cross Traffic Alert, Rain-Sensing Wipers, EasyFuel capless refueling, Ford SYNC and Voice-Activated Navigation with SIRIUS Travel Link
The new Taurus is powered by the award-winning 3.5 liter V6 Duratec engine, mated to one of two available fuel-efficient six-speed automatic transmissions including SelectShift with shift control paddles mounted on the steering wheel and available all-wheel drive

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