Await the newest sensation from Ford at our dealership!

Monday, April 21, 2008

The time has come for automobile engineering to undergo a 360 degree change. This is because Ford's latest innovation, the Flex will be entering showrooms in late June. Our dealership will be a proud recipient of this model!

The Flex is no ordinary model. It is a crossover that exceeds all expectations and is set to become the new benchmark among vehicles in its class. It is already making waves, and automotive lovers have been falling over each other to own this rare piece - since it was unveiled at the New York Auto Show earlier this year, automobile lovers have not known peace of mind! The suspense has been heightened since the prototypes started moving around Manhattan!

Its lovely silhouette and its perfect combination of traditional and urbane looks has been drawing awed looks from onlookers, as much its features will catch users' imagination in the days to come by!

It is a new milestone among crossovers, having already been described as "fresh" and "unique" by auto authorities. Any wonder that in the mere days of getting known to the public, it has already generated over 5000 orders?

At our dealership, you can expect this marvelous model soon. Those living in and around Belleview, Silver Springs, Dunnellon, Silver Springs Shores, Fort McCoy, Citra, Reddick, Anthony, Orange Springs, Gainesville, Alachua, Williston, Lady Lake, Weirsdale and Starke can expect a rare treat!

As usual, you can expect the same features at our dealership that has endeared us to you: Quick Quote; Owner Circle; Pre-owned Inventory, Weekend Specials and Blue Balloon Specials among others in the Pre-owned section, and New Vehicles Specials, Pre-owned Specials, Finance Specials, Weekend Specials and Blue Balloon Specials in the Online Specials among lots more!

You can drop in at 2816 NW Pine Avenue Ocala, FL 34475 to get this piece of automobile history. You can also call us up at 800-292-3338, to get set for happy motoring in future!

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Ford Flex: Flexing Muscles Before Launch

Thursday, April 10, 2008

Its official launch still being months away, the Ford Motor Company's new crossover, Flex, is already flexing its muscles. The Flex is a huge hit on the Coasts. "I've already got people showing interest to buy them," said Beau Boeckmann, vice-president of Los Angeles' Galpin Ford, the largest Ford dealership in the world. "Cool people. People who haven't bought a Ford forever." For details, contact Ford of Ocala at 2816 N W Pine Avenue Ocala, Florida 34475 or call at (800) 292-3338.

The Flex drew a lot of attention in New York last month during the auto show. Kate Pearce, marketing manager for the Flex, says the new Ford seems poised to be the sort of hit, the automaker was hoping for, as it starts to turn around its North American auto operations. "People are looking for something new and different, and this vehicle is really unlike anything else in the marketplace," she said. "The key is to give consumers the opportunity to see it in person."

After the New York auto show, the company left four prototype vehicles in the city. Ford drivers spent the next several days cruising around Manhattan to get the vehicle in front of potential customers. Every now and then, the drivers would pull over, let people get a closer look and take the opportunity to hand out the Flex's business card. Ford will put on similar road shows in other cities before the vehicle goes on sale in June. The Flex will be on the Strip in Las Vegas later this month, then in Los Angeles.

This kind of guerrilla marketing was Jim Farley's trademark when he launched Toyota Motor Company's Scion brand in 2003, with a miniscule marketing budget. Now, Farley is running sales and marketing for Ford, and is hoping to work some of the same magic with the Flex. Speaking to The Detroit News at the Los Angeles auto show in November, he called the full-size crossover "a vehicle only Ford could have produced". It is retro and modern at the same time, he said, adding it is "a marketers’ dream" because of its polarizing design. Farley is hoping that the Flex will build on the success of Ford's other new crossover, the Edge, introduced in 2006. Auto analyst Erich Merkle of IRN Inc. in Grand Rapids called the Flex "fresh" and "unique".

Flex to hit the roads by June-end

The Flex will arrive in dealerships at the end of June, but Ford has opened the order book already, in February, and has received more than 5,000 orders from around the country. Price will start under the $29,000. The early interest on the Coasts is important because consumers on both sides of the country have been big import buyers, especially in California, which has the country's largest vehicle content. For details, contact Ford of Ocala at 2816 N W Pine Avenue Ocala, Florida 34475 or call at (800) 292-3338.

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