It's Not Just a Technology - It's an Experience

What does Ford Motor Company have in common with Google, Apple, and Amazon? Ford shares a spot with them on Fast Company's Top 10 list of "Most Innovative" companies in Mobile technology, and becomes the first automaker to ever be recognized in the category.

Fast Company ranked Ford fifth in the mobile technology category for the introduction and evolution of SYNC, the industry-leading connectivity system co-developed with Microsoft, as well as the recent reveal of MyFord Touch, an innovative user interface that promises to redefine the in-car experience.

– Mark Fields, Ford President of The Americas

– Mark Fields, Ford President of The Americas

Do 'Pregnant' Computer Models Crave Pickles and Ice Cream?

“Pregnant” computer crash test models have it easy – no morning sickness or labor pains or worries about their butts looking too big in those maternity jeans, because they’re always seated. Then again, going through crash simulations over and over again can’t be any fun. At least it serves a worthy purpose.

Ford Motor Company is working with Virginia Tech and Wake Forest University researchers in the development of a computer-aided model that could be used to measure how crash forces affect pregnant women.

The effort builds on 15 years of Ford research that helped lead to one of the first adult whole body computerized crash models. These virtual crash models combine advanced computer simulations and medical research to virtually test how the human body – including the skeletal structure, internal organs and even the brain – are affected by crash forces.

The nearly complete three-year Ford-funded research project is now expected to provide Ford’s safety researchers with important data about pregnant women and their developing babies, such as abdominal shape and tissue properties. The data, collected by the Virginia Tech-Wake Forest University School of Biomedical Engineering, will help in the continuing development of the realistic “pregnant” human body model for virtual crash test simulation.

The human body model advantage
Computerized human body models, which simulate human beings in minute detail, are designed to help safety researchers better understand crash-related injuries. Ford’s research in this area, which has been ongoing for more than 15 years, already has led to the creation of adult models of a seated and standing average-size male. Dr. Jesse Ruan, passive safety expert in Ford’s Research and Engineering, says development of computerized models for other size vehicle occupants is under consideration.

These virtual models simulate regions of the body such as the head, neck, rib cage, abdomen, thoracic and lumbar spine, pelvis, and the upper and lower extremities, as well as the internal organs of the chest and abdomen. The models contain detailed representations of the bones and soft tissues of the human body.

Development of virtual human body models also may lead to the development of more lifelike crash dummies.

Pregnant women and seat belts
Ford also is launching a new effort to continue emphasizing proper seat belt usage to help address the 170,000 car crashes a year in the United States involving pregnant women.

Starting in 2010, owner’s manuals for Ford, Lincoln and Mercury will include an explanation and graphic illustration for how pregnant women should wear seat belts – the No. 1 life-saving auto safety feature.

Pregnant women should always ride and drive with the seatback upright and the seat belt properly fastened. The lap belt, or that portion of a combination lap-and-shoulder belt, should be positioned low across the hips and worn as tight as comfort will allow. The shoulder belt should be positioned to cross the middle of the shoulder and middle of the chest.

Junell Nichols, who teaches trauma and advanced life-support courses to nurses and physicians in Longview, Texas, suggested Ford provide safety recommendations for pregnant women through www.fordnewideas.com – a Web site established to solicit suggestions from the public.

For additional information, see the Safety Advice Card at Fordowner.com.

Quotes
“This is another example of how industry and academia can work together to conduct important safety research.”
– Dr. Stefan Duma, Head of Virginia Tech-Wake Forest University School of Biomedical Engineering

“Traditional crash dummies are very important, but the computerized human models allow us to see underneath the skin inside the body during a crash. Not all virtual models are the same. We chose to work with Virginia Tech and Wake Forest because we believe they better understand the biomechanics of pregnant women and could translate that into effective computer crash test models.”
– Dr. Stephen Rouhana, Senior Technical Leader, Ford Passive Safety Research and Advanced Engineering

“We developed new methods and techniques for this project in order to collect detailed internal pregnant geometry from MRI and CT scans, including accurate size and location of the uterus, placenta and fetus,”
– Dr. Joel Stitzel, program leader and director of the Virginia Tech-Wake Forest University Center for Injury Biomechanics.

How Inflation Can Work in Your Favor

Remember that Reese’s Cup TV commercial from the ‘70s in which Robby Benson of Ice Castles fame is walking down the street eating peanut butter from a jar and collides with Happy Days’ Donny Most who is eating a chocolate bar? That’s right: they get two great flavors in one bite.

Imagine that concept applied to automotive crash protection technologies and you’ll get Ford Motor Company’s latest safety innovation – the world’s first automotive inflatable seat belts, which combine attributes of traditional seat belts and air bags to provide an added level of crash safety protection for rear seat occupants.

The advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers who can be more vulnerable to such injuries.

Ford will introduce inflatable rear seat belts on the next-generation Ford Explorer, which goes into production next year for the North American market. Over time, Ford plans to offer the technology in vehicles globally.

Safer and more comfortable
Advances in air bag inflation and seat belt construction methods have enabled Ford and its suppliers to develop inflatable seat belts that are designed to deploy over a vehicle occupant’s torso and shoulder in 40 milliseconds in the event of a crash.

In everyday use, the inflatable belts operate like conventional seat belts and are safe and compatible with infant and children safety car and booster seats. In Ford’s research, more than 90 percent of those who tested the inflatable seat belts found them to be similar to or more comfortable than a conventional belt because they feel padded and softer. That comfort factor could help improve the 61 percent rear belt usage rate in the U.S., which compares to 82 percent usage by front seat passengers, according National Highway Traffic Safety Administration data.

How it works
In the event of a frontal or side crash, the inflatable belt’s increased diameter more effectively holds the occupant in the appropriate seating position, helping to reduce the risk of injury.

Vehicle safety sensors determine the severity of the collision in the blink of an eye and deploy the inflatable belts’ air bags. Each belt’s tubular air bag inflates with cold compressed gas, which flows through a specially designed buckle from a cylinder housed below the seat.

The inflatable belt’s accordion-folded bag breaks through the belt fabric as it fills with air, expanding sideways across the occupant’s body in about the same amount of time it takes a car traveling at highway speed to cover a yard of distance.

The use of cold compressed gas instead of a heat-generating chemical reaction – which is typical of traditional air bag systems – means the inflated belts feel no warmer on the wearer’s body than the ambient temperature. The inflatable belts also fill at a lower pressure and a slower rate than traditional air bags, because the device does not need to close a gap between the belt and the occupant.

The inflated belt helps distribute crash force energy across five times more of the occupant’s torso than a traditional belt, which expands its range of protection and reduces risk of injury by diffusing crash pressure over a larger area, while providing additional support to the head and neck. After deployment, the belt remains inflated for several seconds before dispersing its air through the pores of the air bag.

Quotes
“Ford’s rear inflatable seat belt technology will enhance safety for rear-seat passengers of all ages, especially for young children who are more vulnerable in crashes. This is another unique family technology that builds on our safety leadership, including the most top safety ratings of any automaker.”
– Sue Cischke, Ford Group Vice President of Sustainability, Environmental and Safety Engineering

“Ford is pioneering inflatable seat belt technology to help enhance crash safety protection, while encouraging more people to buckle up with a more comfortable belt.”
– Paul Mascarenas, Ford Vice President, Engineering, Global Product Development.

“It’s a very simple and logical system, but it required extensive trial and error and testing over several years to prove out the technology and ensure precise reliable performance in a crash situation.”
– Srini Sundararajan, Safety Technical Leader for Ford Research and Advanced Engineering